10 Key Traits to Look Out For in Your Next Sales Representative
|

10 Key Traits to Look Out For in Your Next Sales Representative

When it comes to recruiting a sales representative, traits trump competencies.  Traits are unique characteristics in a rep’s personality. Competencies or skills can be developed over time through training, mentoring or coaching. However, the right traits take long periods of time to develop, and training or coaching might have very limited impact in enhancing them. …

Ask These 10 Questions Before Investing in a Sales Tech Stack
| |

Ask These 10 Questions Before Investing in a Sales Tech Stack

82.6 percent of Chief Sales Officers (CSOs) believe a strong sales tech stack is crucial for driving revenues and achieving sales targets. However, only 29 percent of CSOs are satisfied with what they currently have. 57 percent of sales people fail to meet their sales targets according to CSO insights. Filling such cracks in the existing sales processes is the top…

The Power of a First-Party Data Strategy
| | |

The Power of a First-Party Data Strategy

A lot of businesses have been relying on third-party data for years to target their buyers.  However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…