5 Reasons for Low Sales Tech Adoption (And How to Fix It)

5 Reasons for Low Sales Tech Adoption (And How to Fix It)

The sales tech stack is getting taller. The average virtual selling technology stack today has as many as 13 tools! The “shiny object syndrome” is very real. Businesses add sales tools to their tech stacks to treat the symptoms of sales problems. But rarely do they identify the underlying cause of these problems.  Leaders deploy…

How to Drive Sales and Marketing Alignment With Unified Data

How to Drive Sales and Marketing Alignment With Unified Data

Sales and marketing alignment is a huge ongoing problem. 9 in 10 sales and marketing professionals say they’re misaligned. That’s worrying, particularly in a fast-moving business environment.  Since sales and marketing performances are measured differently, both teams use different approaches and systems, create disjointed content, maintain a passive relationship, and set disconnected goals. All of…

July 2022 Product Release Blog

July 2022 Product Release Blog

We’re patting ourselves on the back today because this is our very first product release blog. What it means is that you will learn about our latest product developments (and improvements) that enhance your Nektar experience—presenting our July 2022 product updates to you! SPOTLIGHT Deal Alerts to increase proactive hustle When you log into Nektar’s…

8 Types of Dirty Data That’s Sitting in Your CRM
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8 Types of Dirty Data That’s Sitting in Your CRM

One of the most significant sources of business cost is dirty data – a towering $13 million on average, per year.  And it’s not just the financial impact.  With dirty data, your reps have difficulty tracking the lead’s source. They lose precious time and face the brunt of lower productivity. Not only this, it also…

Driving Predictable Revenue with AI in Sales Tech: 5 Key Applications
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Driving Predictable Revenue with AI in Sales Tech: 5 Key Applications

Today, companies are no longer toying with the “what” and “why” of artificial intelligence or AI. Instead, they’re investing more time and resources into accelerating its adoption plans. 72% of business leaders feel optimistic about AI’s future role in business. And the AI market is projected to be $310 billion industry by 2026! So, what…

Multithreading in Sales: The Modern Secret to Winning More Deals
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Multithreading in Sales: The Modern Secret to Winning More Deals

Welcome to the modern sales world, where digital transformation is redefining every aspect of the selling process. Take the entry of millennials into the workforce for instance. Millennials have taken center stage as decision-makers. 73% of millennials are actively engaging in the decision-making process. One-third of them serve as the department’s lead decision-maker. But 44%…

5 Ways Siloed Data is Burning Your Revenue
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5 Ways Siloed Data is Burning Your Revenue

There are various reasons why revenue might be falling for your company. Most of these reasons might be in your radar, and your strategy might include improving on those parameters in the next quarter.  But there is one silent killer in your revenue engine you might not be aware of. Ignoring this aspect can cost…