Salesforce data quality tools are like trusty detectives for your business data.
They carefully inspect and analyze your data to make sure it’s accurate, consistent, and reliable. With these tools, you can confidently make important business decisions based on high-quality data that you can trust.
When it comes to handling data from different sources like social media, logs, email, and databases, you need a reliable solution that can effectively scrub, manage, and analyze all that information.
With the right tools in place, you’ll be equipped to tackle any data challenge that comes your way and make the most out of your diverse data sources.
What is Data Quality?
Data quality is all about having good, reliable data that you can trust. It’s like having a sturdy foundation for your business decisions.
That means no more errors, duplicates, or messy data that can lead you astray.
When your data is accurate, complete, and consistent, you can make confident choices and take actions that will drive your business forward.
Related Blog: Do You Trust Your Salesforce Data?
To ensure data quality, essential processes include data ingestion, profiling, parsing, cleansing, standardization, matching, execution, deduplication, merging, and exporting. Each step contributes to refining and improving the data for effective analysis and utilization.
Why Do you Need Salesforce Data Quality Tools?
Having high-quality data is a game-changer for organizations.
When you can rely on accurate and reliable insights, it becomes a catalyst for smarter business processes and decision-making. Not only does it save valuable resources, but it also boosts your organization’s efficiency and profitability.
But what are the consequences of bad data?
When you’re working with data that’s inaccurate, incomplete, or unreliable, it’s like walking on thin ice. You run the risk of making poor business decisions, flawed strategies, and unreliable analytics.
Related Blog: 5 Salesforce Products to Boost ROI in 2023
Inaccurate data can wreak havoc on your business, leading to a multitude of issues like incorrect customer addresses, incomplete records, missed sales opportunities, unreliable financial reporting, and more. These missteps can have a significant impact on your bottom line, reputation, and overall success.
By leveraging good data quality software, you can ensure that your business maintains high-quality data, meeting both international and local regulatory requirements. This, in turn, enhances your business agility and efficiency, enabling you to make informed decisions and drive better outcomes.
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Top 7 Salesforce Data Quality Tools
1. Nektar
Nektar is an AI for RevOps that automates all customer information and contact and brings them together, revealing insights that are normally not visible in CRMs.
With AI-powered CRM automation, Nektar revolutionizes the Salesforce experience and delivers unmatched return on investment (ROI). Sellers simply forget to update the CRM. This lack of adoption leads to poor data quality, which means revenue leaders don’t get the insights they need. It’s a waste of money. That’s where Nektar comes in.
Pricing:
Nektar’s pricing is flexible depending on the business and solutions required. Nektar also offers a free CRM checkup to identify key gaps on where revenue is being lost in the sales process.
2. ZoomInfo
ZoomInfo is a tool that provides comprehensive sales and marketing intelligence. It offers accurate contact information, deep insights into companies, and the ability to identify buying intent. With ZoomInfo, you can personalize your outreach, stay updated on target accounts, and integrate seamlessly with other systems. It empowers sales and marketing teams to find, engage, and close deals with their ideal customers.
Pricing:
ZoomInfo offers various pricing packages tailored to different business needs, and they can provide customized pricing based on your specific requirements.
3. Ambition
Ambition is a performance management and gamification tool designed to help organizations drive employee productivity and achieve their goals. It provides a range of features and functionalities to motivate and engage employees, track performance metrics, and provide real-time visibility into key performance indicators (KPIs).
Pricing:
The pricing details for Ambition can be obtained from the software provider or through publicly accessible pricing materials. To make a purchase of Ambition, it is recommended to engage in final cost negotiations with the seller.
4. CirrusInsights
CirrusInsights is a tool that integrates Salesforce with your email and calendar, providing a seamless experience for sales professionals. It offers a range of features to enhance productivity and streamline workflows.
Pricing:
Cirrus Insight offers four pricing editions ranging from $4 to $29, with a free trial available. Explore the editions to find the one that fits your needs and budget.
| Salesforce Sync | $10/year/user |
| Pro | $21/year/user |
| Expert | $29/year/user |
| Sync+ | $4/month/user |
5. HelloSign (Dropbox Sign)
Hellosign is an electronic signature platform that allows businesses to securely sign and send documents online. It simplifies the signature process, eliminates the need for paper-based workflows, and enables businesses to streamline their document management.
Pricing:
| Free | $0 |
| Essential | $15/month |
| Dropbox +eSign | $24.99/month |
| Standard | Starting at $25/month |
6. Ringlead
Ringlead is a comprehensive data management platform that helps businesses improve the quality and accuracy of their customer data. It offers a wide range of features and functionalities to enhance data management processes and ensure data integrity.
Pricing:
Pricing information for Ringlead may vary depending on the specific needs and requirements of your business. It’s recommended to reach out to the Ringlead team for detailed pricing information and to discuss the best plan for your organization.
7. Clearbit
Clearbit is a data enrichment and intelligence platform that helps businesses gain valuable insights about their customers. It provides a wide range of features and functionalities to enhance data quality and drive personalized experiences.
Pricing:
Clearbit’s pricing may vary depending on the specific needs and requirements of your business. It’s recommended to reach out to the Clearbit team for detailed pricing information and to discuss the best plan for your organization.
Make your Salesforce a self-healing data-packed CRM with Nektar!
Conclusion
Salesforce is one of the steepest investments in your tech stack. But low adoption rates and poor quality data in the system prevent revenue leaders from maintaining a clean and healthy pipeline.
Choose Salesforce data quality tools that enable you to extract maximum ROI from Salesforce. And keep your reps motivated and productive by removing the onus from them to login data manually.
Nektar integrates seamlessly with Salesforce and helps you keep the data in it updated and fresh. With Nektar, you can put your CRM data hygiene on auto-pilot mode. The result is a strong pipeline, and insights that can be drawn from clean data to make business decisions.
Talk to our experts to identify where your Saleforce has data gaps and what can be done to plug these gaps to boost sales and productivity.
