BUYER RELATIONSHIPS
Your Deals Aren't Single-Threaded
Your CRM Shouldn't Be Either
Modern B2B deals involve entire buying committees, not just one contact. But most CRMs still treat them like it’s 2010. Nektar changes that. We give you a complete, accurate view of every buyer relationship, automatically.
Why This Matters?
It’s not just a data problem, it’s a revenue problem.
Most teams have fewer than one contact linked to each opportunity. Leaders lose visibility beyond the first contact, which creates major risk for forecasting, deal execution, and pipeline growth.
Upsell and renewal motions fall flat.
Customer Success teams miss out on key stakeholder relationships, making it harder to secure renewals or expand within the account.
The full picture is stuck in rep inboxes.
Reps might have deep conversations, but that context never makes it to Salesforce. So marketing, RevOps, and CS are left in the dark.
How Nektar Helps
Automatically links contacts to opportunities
Nektar scans conversation context across email, meetings, and calls to associate the right stakeholders, no manual work required.
High accuracy, even with multiple open deals
When multiple opportunities are open in the same account, Nektar accurately tags each contact to the correct deal.
Automatically identifies personas
Know who’s a decision-maker, champion, or technical evaluator so you can track relationships with key stakeholders.
Tracks activity at the opportunity level
See which personas are engaged and which ones need attention. All activity is logged in Salesforce.
Control who gets added
Offers customers filters to include only high-signal contacts, like those with sustained engagement, so your CRM stays clean and focused.
Hear from our Customers
Kris Rudeegraap
Co-CEO
Nektar provides new visibility into quality of meetings that is unparalleled.
Matt Baker
Head of Revenue Systems & Strategy
We chose Nektar because it goes beyond basic domain matching, using advanced intelligence to ensure accurate opportunity data.
Nealesh Patel
CRO CrunchBase
Nektar has made it so much easier to work with consistent data across teams. It’s like they’ve brought order to the chaos, and we’re seeing the results in our growth.
Even Liang
CEO
Nektar is bringing in so much innovation in identifying buying groups from customer engagements. We’re excited to partner with them.
Carolyn Mellor
CRO
At Alteryx, Nektar is helping us consolidate tools to capture stakeholder engagement across the customer lifecycle, filling communication gaps. I’m a fan of their work.
Alex Dyson
Sr. Manager RevOps
We have strong engagement metrics to identify key opportunities worth auditing. Nektar ensures accurate, polished data in Salesforce to drive better decisions.
