The Revenue Lounge
A podcast and video series presented by Nektar, covering real stories, sharp insights and everything revenue, from the best leaders in the business.
Latest Episode
Signals Aren’t Sales: Rethinking GTM Around How Buyers Actually Buy
The traditional MQL funnel doesn’t reflect how B2B buyers actually buy. Jenna Chambers shares how GTM teams can identify real buying signals, uncover buyer groups, align around account priorities, and use AI to turn signals into action.
Jeff Perry
CRO
Sarah Flaccavento
SVP, Strategic Initiatives
Jelle Berends
VP, GTM Strategy
Sydney Sloan
CMO
John Hultman
CRO
Guests featured
Know a Revenue leader, CRO, or AI practitioner with a sharp point of view?
We’re looking for practitioners with real experience operationalizing AI in go-to-market.