Marketing Attribution is Broken
Your campaigns are influencing pipeline — but you're only seeing a fraction of the impact. Nektar connects every marketing-engaged contact to real deal activity, helping you prove ROI and drive revenue.
TRUSTED BY REVENUE LEADERS AT HIGH GROWTH COMPANIES
Today’s Reality for Marketers
You’re under pressure to drive pipeline. But legacy attribution models are blind to how B2B deals are actually won — through buying groups. The result? Incomplete data, undervalued campaigns, and a seat at the table you have to constantly re-earn.
Only 1 in 6 campaign-engaged contacts ever become MQLs
80%+ of buying group members are never tracked in CRM
Marketing’s true influence is hidden in sales inboxes and meeting invites
And yet… You’re still being measured on single-lead attribution.
Nektar Automatically Captures the Full Buying Group
- Captures hidden stakeholders from sales conversations and meetings
- Connects campaign-engaged contacts to active opportunities — with context
- Surfaces buying group coverage gaps so you can influence mid-funnel
- Attributes influence across the full customer journey — not just the first touch
- Enables cross-functional orchestration with LeanData, Salesforce, Marketo, and more
Why Nektar is Different
Build for Marketers
Finally connect campaign performance to revenue
Zero Disruption
No changes to sales behavior or CRM workflows
Data you can trust
Clean, accurate contact creation — no Salesforce pollution
Signals that matter
Track quality of buying group engagement, not just quantity
Trusted by Revenue Leaders
Nektar provides new visibility into quality of meetings that is unparalleled.
Kris Rudeegraap
Co-CEO, Sendoso
We chose Nektar because it goes beyond basic domain matching, using advanced intelligence to ensure accurate opportunity data.
Matt Baker
Head of Revenue Systems & Strategy
Nektar has made it so much easier to work with consistent data across teams. It’s like they’ve brought order to the chaos, and we’re seeing the results in our growth.
Nealesh Patel
CRO CrunchBase
Nektar is bringing in so much innovation in identifying buying groups from customer engagements. We’re excited to partner with them.
Evan Liang
CEO, LeanData
At Alteryx, Nektar is helping us consolidate tools to capture stakeholder engagement across the customer lifecycle, filling communication gaps. I’m a fan of their work.
Carolyn Mellor
CRO @ Alteryx
We have strong engagement metrics to identify key opportunities worth auditing. Nektar ensures accurate, polished data in Salesforce to drive better decisions.
Alex Dyson
Sr. Manager RevOps, Signifyd