Marketing

Maximize qualified pipeline with unified buyer data

A unified contact capture solution that arms Marketing teams with more first-party, marketable contacts,

buying group intelligence, and true pipeline visibility to run tighter marketing programs.

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Trusted by high performing global revenue teams

Data capture and intelligence layer  built for marketing leaders 

More first-party, marketable contacts to target

  • Supercharge your ABM efforts with bigger custom audience lists for every named account.
  • Increase your campaign ROI by reviving historic opportunities and accelerating ongoing opportunities.
  • Comply with all privacy laws since these additional contacts are always GDPR-compliant.
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“I instantly had that list of 3,500 people that we didn’t know about. And I was like, What you just gave me… as part of the pilot is more valuable than the $50,000 list we just bought from ZoomInfo.”
Jordan Zornes
Director Sales Enablement, Observe.ai

Boost funnel conversions with buying group intelligence

  • More contacts, enriched with buying group intelligence to assist with maximum account coverage.
  • Trigger demand by targeting key buying committee members with relevant messaging and content at the right time and influence faster funnel conversions.
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“Nektar’s ability to capture and match contact to the corresponding opportunity had a huge impact on who we target in the buying committee and how we engage with them.”
John Aguilar
Senior Director Sales Operations, Lily.ai

Tighter GTM execution with tighter marketing-sales partnerships

Gain real-time visibility into how the Sales team is managing every opportunity and support faster deal closures by engaging the right buyer at the right time with strategic marketing programs.

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“ABM Tools will tell you which are the hot accounts to target, but Nektar gives you the on-ground visibility of what is happening in these identified hot accounts. This helps us make real-time changes to who we target and how we engage with them. That’s critical, especially as the world becomes ever more digital.”
John Aguilar
Senior Director Sales Operations, Lily.ai

Showcase true marketing impact

Leverage fuller contact lists, always updated CRM, and granular visibility into buyer engagement and activity to exactly demonstrate when and how marketing impacted revenue realization.

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Ready to supercharge your ABM campaigns?

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No rep adoption required

Secure by design – SOC2 and ISO27001 compliant

Configured to your business needs

“Nektar has helped us identify best practices. Not only do we have clear visibility into the process gaps, but we can proactively guide the rep into taking next best action, even in remote setting.”
Yash Reddy
Chief Business Officer, MoEngage
“It’s hard to know where to spend your time when you’re not sure if what you’re looking at is accurate. Nektar keeps the data up-to-date and surfaces insights into actual selling time, and inbound vs. outbound activity.”
Pete Lee
Senior Vice President Sales, Lily AI

Talk to our Team

We will demonstrate the impact of Nektar in an interactive call where we can learn about your priorities and tailor the conversation to your business needs.