Drive retargeting campaign performance with
complete visibility into sales and CS interactions
Unlock contacts and activity data from GTM teams’ mailbox.
No dependence on reps to add the data manually in Salesforce.
Trusted by high performing global revenue teams at
Each touchpoint with buying group is a signal that can help retarget closed lost opportunities and nurture buying groups
![](https://nektar.ai/wp-content/uploads/2025/02/marops.png)
Add engaged, marketable contacts from GTM teams’ mailbox in Salesforce
Auto create contacts who are invited to meetings or included in emails but missing in CRM. Revealing the actual buying group for each opportunity as opposed to just 1-2 contacts added by reps
![](https://nektar.ai/wp-content/uploads/2025/02/better-contact-database-better-conversion.png)
Better contact database, better conversions
Use automatically captured opportunity contacts and roles to re-engage lost opportunities, nurture the entire buying group, or run persona analysis on closed won deals.
![](https://nektar.ai/wp-content/uploads/2025/02/33.png)
Clear, full funnel attribution models
The buyer journey is not linear so it’s important to track the full picture of how marketing and sales interactions work, and work together, to drive results.
Explore more use cases
CRM Contact Creation
CRM OCR Creation
Data Backfill
Loved by revenue leaders everywhere
Trust their words, not just ours
![](https://nektar.ai/wp-content/uploads/2025/01/GUIDEcx.webp)
GuideCX transformed deal prioritization with Nektar engagement metrics
Nektar is a top priority for RevOps at GuideCX. It’s ability to automate engagement and contact data in Salesforce adds value to the Sales leadership
![](https://nektar.ai/wp-content/uploads/2025/01/sales4-e1738197687424.webp)