Webinar
On-demand
Complex Buying Committees: How to Strategically Engage and Conquer Them
March 2024
Buying Groups
Speakers
Duration: 59 minutes
Stop selling to one contact. Get visibility into the entire buying group with Nektar.
Engaging buying groups is no longer optional in complex B2B sales. Yet, identifying the right stakeholders, building consensus, and maintaining momentum across the deal cycle remains a challenge for many teams.
Join Mark Kosoglow, CRO of Docebo and Randy Likas, Head of Sales at Nektar.ai, as they share practical strategies to help revenue teams navigate modern buying dynamics and accelerate deals.
What you'll learn:
- How to identify and engage the right members of the buying group
- Ways sales and marketing can work together to influence buying decisions
- Best practices for tracking buying group engagement throughout the deal cycle
- How to build internal processes and ownership for buying group execution
- Strategies for creating consensus across the buying committee
- The impact of buying group engagement on deal velocity and win rates
