MARKETING ATTRIBUTION
Prove Every Dollar Marketing Drives
Connect every marketing-engaged contact to real deal activity, helping you prove ROI and drive revenue.
Marketing Attribution is Broken
Your campaigns are influencing pipeline — but you're only seeing a fraction of the impact. Nektar connects every marketing-engaged contact to real deal activity, helping you prove ROI and drive revenue.
TRUSTED BY REVENUE LEADERS AT HIGH GROWTH COMPANIES
Trusted by Revenue Leaders at High Growth Companies
Your Attribution Model is broken
With Incomplete data and undervalued campaigns, your attribution is measuring what was recorded, not what actually happened.
Only 1 in 6 campaign-engaged contacts ever become MQLs
80%+ of buying group members are never tracked in CRM
Marketing’s true influence is hidden in sales inboxes and meeting invites
Today’s Reality for Marketers
You’re under pressure to drive pipeline. But legacy attribution models are blind to how B2B deals are actually won — through buying groups. The result? Incomplete data, undervalued campaigns, and a seat at the table you have to constantly re-earn.
Only 1 in 6 campaign-engaged contacts ever become MQLs
80%+ of buying group members are never tracked in CRM
Marketing’s true influence is hidden in sales inboxes and meeting invites
And yet… You’re still being measured on single-lead attribution.
Nektar Fills the Gap
See marketing's true pipeline influence
Match campaign-engaged contacts to active opportunities, including contacts who never became MQLs but showed up in sales conversations.
Spot coverage gaps before deals stall
Report on revenue, not just leads
Data that stays current, automatically
Nektar Automatically Captures the Full Buying Group
- Captures hidden stakeholders from sales conversations and meetings
- Connects campaign-engaged contacts to active opportunities — with context
- Surfaces buying group coverage gaps so you can influence mid-funnel
- Attributes influence across the full customer journey — not just the first touch
- Enables cross-functional orchestration with LeanData, Salesforce, Marketo, and more
Why Nektar is Different
Build for Marketers
Finally connect your marketing stack with clean data from your CRM
Zero Disruption
Works in the background, no changes to sales behavior or workflows
Data you can Trust
Contacts are ML Validated and deduped before entering CRM
Self Healing
Detects gaps and updates records on an ongoing basis
Why Nektar is Different
Build for Marketers
Finally connect campaign performance to revenue
Zero Disruption
No changes to sales behavior or CRM workflows
Data you can trust
Clean, accurate contact creation — no Salesforce pollution
Signals that matter
Track quality of buying group engagement, not just quantity
Trusted by Revenue Leaders
Kris Rudeegraap
Co-CEO
Nektar provides new visibility into quality of meetings that is unparalleled.
Matt Baker
Head of Revenue Systems & Strategy
We chose Nektar because it goes beyond basic domain matching, using advanced intelligence to ensure accurate opportunity data.
Nealesh Patel
CRO
Nektar has made it so much easier to work with consistent data across teams. It’s like they’ve brought order to the chaos, and we’re seeing the results in our growth.
Evan Liang
CEO
Nektar is bringing in so much innovation in identifying buying groups from customer engagements. We are excited to partner with them.
Carolyn Mellow
CRO
At Alteryx, Nektar is helping us consolidate tools to capture stakeholder engagement across the customer lifecycle, filling communication gaps. I’m a fan of their work.
Alex Dyson
Sr. Manager RevOps
We have strong engagement metrics to identify key opportunities worth auditing. Nektar ensures accurate, polished data in Salesforce to drive better decisions.
See What You've Been Missing
Marketers using Nektar surface 2x more influenced contacts, 3x more attribution, and significantly higher win rates.
