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Top revenue teams ❤️ Nektar

EAC is a window, merely projecting your data onto Salesforce timeline. Nektar writes real, physical records directly into Salesforce. You own the data, you can report on it, and it stays there forever.

Nektar vs Einstein Activity Capture (EAC)

Trusted by leading B2B revenue teams for Salesforce ready data

At a Glance

Features

Data Storage & Ownership

100% Native Salesforce Records
Nektar writes actual data to standard Salesforce objects (Tasks, Events). You own it forever.

AWS Shadow Server
Stores data off-platform. It is only "displayed" in Salesforce. If the connection breaks, you lose access.

Reporting & Analytics

Standard Salesforce Reports
Because data is native, you can use standard reports, dashboards, and BI tools immediately.

Invisible to Reports
Standard reports often cannot see EAC data. You are forced to use rigid dashboards or pay extra for Tableau CRM to merge it.

Opportunity Accuracy

Context-Aware Association
Automatically attaches emails and meetings to the specific Opportunity using proprietary matching logic. Uses proprietary relationship inference to handle enterprise complexity (e.g., partners involved, multiple open opps).

Requires existing OCRs
Links to an Opportunity only if a Contact Role (OCR) already exists. Critical Failure in complex sales processes. For eg; if multiple active opportunities exist, EAC stops at the Account level to avoid errors. Can’t handle Email Alias.

AI-Native Activity Matching

ML-based affinity
Uses ML-driven affinity scoring to accurately match activity across complex enterprise scenarios with multiple accounts and opportunities.

Rule-based matching
Relies on cascading rule logic that often breaks in multi-opportunity, multi-stakeholder environments.

Data Retention

Infinite History
Data is yours for a lifetime. You decide what to keep.

6-24 Month Cliff
Deletes activity data after a set period (usually 6-24 months). Historical context on long sales cycles is lost forever.

Deduplication

Prevents duplicates
Intelligently detects and avoids duplicate contacts and activities, keeping CRM data clean and reliable.

Creates duplicates
Often creates duplicate records with limited deduplication controls, leading to messy, fragmented CRM data.

Multi-Threading & Internal Attribution

Tracks all participants
Captures all internal meeting participants (SEs, CSMs, managers) for accurate activity attribution across the team.

Owner-only attribution
Primarily attributes activity to the meeting owner, limiting visibility into broader team engagement.

Email Alias Support

Nektar supports alias and secondary domains out of the box.

Only supports primary domain .

Enrichment

Auto-Enrichment
Automatically adds details like Job Title and Phone Number using your own data to ensure compliance.

Not Available
Does not offer enrichment; all data entry is manual.

Meeting Intelligence

Deep Context
Captures meaningful details: Did they show up? Was it a Demo or Pricing call? Is it held or canceled?

Basic Logging
Tracks that a meeting "exists" on the calendar but lacks intelligence on attendance status, meeting type, or location.

Historical Backfill

Unlimited & Past Employees
Can sync history as far back as you want, including data from employees who have since left the company.

Limited Scope
Only syncs the last 6 months of data, and only for currently active users.

Privacy & Noise Control

Smart Guardrails
Ability to mask confidential subject lines, block OOO replies, and filter out noise (like meeting accepts/declines).

All or Nothing
Lacks granular masking. Often creates clutter by syncing irrelevant calendar noise or failing to protect sensitive internal threads.

Reliability & Support

Enterprise grade-reliable sync with dedicated CSM.

Frequent sync failures reported, no dedicated support team.

Why Switch to Nektar.ai?

The "Reporting Black Hole"

With EAC, key activity data isn’t fully reportable in Salesforce. Nektar ensures activities exist as first-class Salesforce objects—ready for reporting.

The "Migration Offer"

Switch seamlessly. Nektar backfills up to 12 months of historical activity, accurately linked to the right opportunities in Salesforce—fixing the gaps EAC left behind.

The "Data Cliff"

EAC removes historical activity over time. Nektar preserves a complete, auditable account history—years later, when it still matters.

The "Zero Change" Management

Drive 100% adoption instantly. Nektar runs invisibly in the background with zero rep behavior change—delivering clean activity capture without workflow disruption.

Why Revenue Teams Are Switching from EAC to Nektar

"We realized there were gaps in how activity data was being captured and reported, which made it hard to get full visibility into deal engagement and MEDDIC. Important context around emails, meetings and stakeholders often required manual follow-ups or custom automation. Nektar helped close those gaps by automatically capturing activity with the right context and making it available for reporting and analysis. As a result, our sales leaders now have a clearer view of deal progress, and our operations team spends far less time maintaining workarounds."

Director of Operations, AI Company

Migrated from EAC

“Einstein works well for basic activity tracking, but we noticed limitations in accuracy and consistency, especially around meeting capture and opportunity association. This made it difficult to fully trust the data for downstream reporting. With Nektar, we’re able to capture activity with far greater accuracy and work with the data directly inside Salesforce. That gives our teams the flexibility to slice, filter, and analyze engagement in a way that drives more actionable insights and stronger pipeline decisions.”

Business Systems Manager, B2B SaaS

Migrated from EAC

Hear from our Customers

“We realized there were gaps in how activity data was being captured and reported, which made it hard to get full visibility into deal engagement and MEDDIC. Important context around emails, meetings, and stakeholders often required manual follow-ups or custom automation. Nektar helped close those gaps by automatically capturing activity with the right context and making it available for reporting and analysis. As a result, our sales leaders now have a clearer view of deal progress, and our operations team spends far less time maintaining workarounds.”

Abhishek Bhatt

Director of Operations

Andrew Sze

Product Owner, Business Systems

Frequently Asked Questions

Can Nektar and EAC run simultaneously in the same Salesforce org?

Yes, they can coexist technically, but it’s not recommended for long. Running both creates a data quality problem: EAC projects “ghost” activity onto the Salesforce timeline while Nektar writes real records, which means the same email or meeting can appear twice. Most teams run both in parallel for a short transition window (typically 2–4 weeks) to validate Nektar’s capture accuracy, then disable EAC once confident. Nektar’s deduplication logic helps prevent double-counting during this overlap period.

Does switching from EAC to Nektar require reps to change how they work?

No. Nektar captures activity automatically in the background by connecting to email and calendar. Reps don’t install anything, change their workflow, or log anything manually. The transition is designed to be invisible to end users, which also means adoption is effectively 100% from day one.

Does Nektar require changes to our existing Salesforce object schema or custom fields?

No custom schema changes are required to get started. Nektar writes to standard Salesforce objects, Tasks and Events, that already exist in every Salesforce org. For teams that want enriched metadata (meeting type, attendance status, etc.), Nektar can populate custom fields you already have or work within your existing data model.

EAC data isn't reportable. Does that affect AI agents and Agentforce?

Yes, significantly. Because EAC stores data on an AWS shadow server rather than writing to native Salesforce objects, AI agents and Agentforce can’t reliably act on it. Nektar writes to standard Salesforce objects — making every captured interaction immediately available to any AI agent, LLM workflow, or Agentforce action running on your org.

If we disable EAC, will we lose the activity data it already captured?

Yes, any activity that EAC captured but never wrote as a native Salesforce record will become inaccessible once the connection is severed. This is a critical pre-migration step. Before disabling EAC, teams should audit what data exists only in EAC’s AWS store versus what is already in native Salesforce records. Nektar’s historical backfill can then be used to reconstruct the missing activity as real, reportable Salesforce objects.

Can Nektar backfill the history that EAC deleted or never captured?

Yes. EAC deletes activity data after 6–24 months and only syncs the last 6 months for active users. Nektar’s Time Travel backfills up to 18 months of email and calendar history, including data from reps who have since left, writing it to the right accounts, contacts, and opportunities retroactively.

Does Nektar work if reps use the Salesforce mobile app or Salesforce Inbox?

Yes. Because Nektar writes data as native Salesforce records, those activities are visible everywhere Salesforce data surfaces, including the mobile app, Salesforce Inbox, and any third-party tool connected to your Salesforce org. EAC’s projected data, by contrast, often does not render correctly in non-standard Salesforce views or mobile contexts.

Does Nektar affect Salesforce API usage or governor limits?

Nektar is designed to be a responsible API consumer. It batches writes efficiently to minimize API call volume against your Salesforce org. Teams with large user bases or high email volumes should discuss their specific org limits with Nektar’s team during evaluation, but API consumption has not been a blocker for any of Nektar’s enterprise customers.

A Sweet Milestone: Nektar Earned G2 and Product Hunt Badges!

Thanks to our wonderful users, Nektar has earned the G2 and Product Hunt Badges! Your support keeps us improving every day. Thank you for being part of the journey!

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