GTM TELEMETRY

From Gut Feel

To Ground Truth

You wouldn't let a doctor prescribe medication without checking your vitals.
So why manage a multi-million dollar pipeline based on guesswork?
Nektar automatically captures who attended meetings, which deals are moving, and where stakeholders are disengaging—tracked in Salesforce with zero rep work.

Trusted by Revenue Leaders who Need the Ground Truth

What is GTM Telemetry

And Why your AI Tools need it?

GTM Telemetry is the automated capture of every customer interaction — delivered as clean, structured data to power your entire revenue stack.

The foundational data layer that shows:

It’s the “vitals” for your revenue operation. And it’s what makes your AI tools actually work.

Why this matters to AI

Your AI agents (Salesforce, Einstein, Agentforce, ChatGPT, Claude) are only as smart as the data you feed them.

95% of AI initiatives fail because of bad data.

GTM Telemetry fixes that.

This is why companies choose Nektar before implementing Agentforce, Einstein, or any AI sales tool—clean data first, then AI.

Why your CRM is a Graveyard of Context

Most Revenue leaders are flying blind because they rely on manual entry and surface-level activity data. You know that a meeting happened, but you don’t know what happened.

The "Context" Gap

Calendar invites don’t tell you if the Economic Buyer actually showed up, or if they skipped the call at the last minute.

The "Last Mile" Failure

Front-line managers spend “1:1″s interrogating reps for updates instead of coaching them on strategy.

The "Lagging" Trap

Forecasting based on “Commit” or “Upside” is guessing. You need Leading Indicators — meetings with Economic Buyers, Engaged Stakeholders and verified progression.

Zero Fiction. 100% Truth

Headless GTM Telemetry

The Data Layer Your Revenue Stack is Missing

Nektar automatically captures who attended meetings (not just invited), which stakeholders are engaged, and where deals are stalling, delivered to Salesforce, Snowflake, and your BI tools. Clean, structured telemetry data that powers your entire stack.

The "Micro" View: Deal Inspection & Velocity

Stop asking “How did it go?” and start asking “Did we de-risk the deal?”

Identify when key stakeholders (Champions, Economic Buyers) stop joining calls — a leading indicator of churn risk.
Track the exact days since the last meaningful interaction.
Automatically detect risk signals like, "Competitor Mentioned," "Budget Lock," or "Infosec Stalled", buried in meeting transcripts.

The "Macro" View: The Franchise Health

Manage your Business like a portfolio, not a lottery.

Track your resource allocation by automatically seeing how internal and external efforts are spent across deals, and focus your time on the opportunities that matter most.
Compare a new hire's engagement patterns against your top performers to cut ramp time in half.
Discover exactly how many engaged contacts and meetings it takes to win. (e.g., Deals with 6+ stakeholders and 3+ Economic Buyer meetings close at 68% win rate vs. 12% for single-threaded deals).

Know "What Good Looks like" from Day 1

Most tools make you wait 6 months to gather data. Nektar is different.

Hear from our Customers

"Nektar was the first investment I made in my new role because I needed telemetry we could trust to win the week. What sealed it for our CMO and RevOps team was Nektar’s ability to back pour historical data- so instead of waiting months for signals to build, we had baselines from day one. That clean telemetry and faster “mean time to clue” has let us instrument everything around the patterns that actually drive repeatable execution and results"

Parm Uppal

Chief Revenue Officer

"Our goal was simple: get a clear view of GTM productivity and connect activity to outcomes. Nektar delivered exactly that—one unified view of reality. Now we can answer the questions we get constantly: When was the last touch? Are we truly multi-threaded in this account? Are we engaging the right personas—and are we in front of the decision maker? That visibility keeps teams aligned, makes execution more consistent, and gives us the data we need to build repeatable, winning playbooks."

Dylan Hughes

Sr. Manager, GTM Systems

"We faced two major challenges: standardized reporting and visibility into our new outbound motion. Our data was fragmented across tools, making it hard to track SLAs or understand outbound efficiency. Since implementing Nektar, we’ve solved both. On the inbound side, We now have clear tracking for our 30-minute response SLAs, with real-time updates to our Untouched Leads report. On the outbound side, we’ve eliminated the 'black box.' As we moved upmarket, we needed to know exactly what activity mix converts deals. Nektar gives us that granular visibility, showing us calls, emails and LinkedIn connections in one consistent stream. It has become the foundation for how we validate our pipeline generation strategies."

Derek Weiser

GTM Systems Manager

From Data Hygiene to Revenue Strategy

GTM Telemetry isn’t just about cleaning up Salesforce.
It’s about executing plays that drive revenue.

Pipeline Generations

Re-Engage
Closed-Lost Deals

Identify stakeholders from closed-lost opportunities who are still engaging with your emails and content. Turn “dead” pipeline into new conversations.

Marketing Attribution

See your full
Buying Committee

Stop attributing deals to single leads. Track every stakeholder marketing touched — even the “invisible” influencers who never filled out a form.

Deal Risk Management

Catch Single-Threaded
Deals Early

Get instant alerts when deals enter “Negotiation” with fewer than 3 engaged stakeholders. Intervene before it’s too late.

Coaching

Monday "1:1"s
That Actually Work

Replace rep interrogation with data-driven diagnosis. Focus on Leading Indicators: New meetings booked, Stakeholder Engagement, and Deal Progression.

Get your GTM Telemetry Audit

Don’t wait for the end of the quarter to find out you missed the number.
Get the “Mean Time to Clue” you need today.