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GTM TELEMETRY

From Gut Feel

To Ground Truth

Your pipeline, your AI agents, your dashboards. None of it works if the underlying GTM data is broken.
Nektar fixes that.
Every interaction captured. Every signal resolved to the right account. Clean GTM telemetry in your CRM, automatically, no rep involvement.
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GTM Telemetry is the automated capture of every customer interaction — delivered as clean, structured data to power your entire revenue stack.

  • Not conversation transcripts
  • Not another dashboard

The foundational data layer that shows:

  • Who actually attended meetings (not just invited)
  • Which stakeholders are engaged vs. ghosting
  • Where deals are progressing vs. stalling
  • How resources are allocated across your pipeline

It’s the “vitals” for your revenue operation. And it’s what makes your AI tools actually work.

Why this matters to AI

Your AI agents (Salesforce, Einstein, Agentforce, ChatGPT, Claude) are only as smart as the data you feed them.

  • Incomplete Data = Hallucinations and wrong predictions.
  • Complete telemetry = Accurate forecasts and real insights.

95% of AI initiatives fail because of bad data.

GTM Telemetry fixes that.

This is why companies choose Nektar before implementing Agentforce, Einstein, or any AI sales tool—clean data first, then AI.

Your CRM is a Graveyard of Context

Most Revenue leaders are flying blind because they rely on manual entry and surface-level activity data. You know that a meeting happened, but you don’t know what happened.

The "Context" Gap

Calendar invites don’t tell you if the Economic Buyer actually showed up, or if they skipped the call at the last minute.

The "Last Mile" Failure

Front-line managers spend “1:1″s interrogating reps for updates instead of coaching them on strategy.

The "Lagging" Trap

Forecasting based on “Commit” or “Upside” is guessing. You need Leading Indicators: meetings with Economic Buyers, Engaged Stakeholders and verified progression.

Most tools do one of these.

Nektar does all three.

Most Revenue leaders are flying blind because they rely on manual entry and surface-level activity data. You know that a meeting happened, but you don’t know what happened.

Complete Capture

Every customer interaction across your GTM team ingested automatically. If it happened, Nektar captured it.
  • Gmail, Outlook, Calendar
  • Zoom, Teams & Google Meet​
  • Slack & Call transcripts
  • Zero rep involvement

Complete Capture

Most tools match on email domains. Nektar understands the actual context and uses ML to connect every interaction to the right account. No matter how complex the hierarchy.
  • Affinity ML matching
  • Multi-opp & hierarchy resolution
  • Partner structure support
  • 85%+ entity resolution accuracy

Complete Capture

‘Time Travel’ feature, retroactively fixes data as new context emerges, correcting mis-associations, deleting duplicates and writing to the right records the moment they're created.
  • Historical Data Backfill
  • Up to 18 months history
  • Self healing architecture
  • Always on retroactive correction

What GTM Telemetry Looks Like in Practice

Two views. One data layer. Everything your stack needs to act.

Stop asking "How did it go?" Start asking "Did we de-risk the deal?"

Every deal gets a live telemetry feed. Leaders instantly see which opportunities have the right coverage and which are single-threaded and fragile.
  • Did the Economic Buyer show up — who attended vs who just invited?
  • What kind of meeting was it — discovery, demo, exec alignment?
  • What risks did the transcript reveal — competitor mentioned, budget locked?

Manage your business like a portfolio, not a lottery.

When you know what winning looks like, you can coach to it. Nektar surfaces the patterns, so leaders stop interrogating reps and start developing them.
  • Rep activity pattern vs. top performer benchmarks — cut ramp time in half.
  • Meeting type distribution — are reps doing enough discovery and exec alignment?
  • Buying group coverage — 6+ engaged stakeholders close at 68% vs. 12% for single-threaded deals

Know "What Good Looks like" from Day 1

Historical backfill scrapes and structures your past email, transcripts and calendar data, writing the context directly into Salesforce on Day 1.
  • Surface the engagement patterns behind last year's wins and losses
  • Uncover contacts from closed-lost deals for retargeting and renewal campaigns
  • Identify shadow pipeline: accounts with real engagement but no opportunity created

Trusted by Revenue Leaders Who Needed the Ground Truth

Chainguard

Parm Uppal
Chief Revenue Officer

Nektar was the first investment I made in my new role because I needed telemetry we could trust to win the week. What sealed it for our CMO and RevOps team was Nektar’s ability to back pour historical data, so instead of waiting months for signals to build, we had baselines from day one. That clean telemetry and faster “mean time to clue” has let us instrument everything around the patterns that actually drive repeatable execution and results

Dylan hughes

Dylan Hughes
Sr. Manager, GTM Systems

Our goal was simple: get a clear view of GTM productivity and connect activity to outcomes. Nektar delivered exactly that: one unified view of reality. Now we can answer the questions we get constantly: When was the last touch? Are we truly multi-threaded in this account? Are we engaging the right personas, and are we in front of the decision maker? That visibility keeps teams aligned, makes execution more consistent, and gives us the data we need to build repeatable, winning playbooks.

Derek Weiser
GTM Systems Manager

We faced two major challenges: standardized reporting and visibility into our new outbound motion. Our data was fragmented across tools, making it hard to track SLAs or understand outbound efficiency. Since implementing Nektar, we’ve solved both. On the inbound side, We now have clear tracking for our 30-minute response SLAs, with real-time updates to our Untouched Leads report. On the outbound side, we’ve eliminated the 'black box.' As we moved upmarket, we needed to know exactly what activity mix converts deals. Nektar gives us that granular visibility, showing us calls, emails and LinkedIn connections in one consistent stream. It has become the foundation for how we validate our pipeline generation strategies.

Built for Enterprise AI. Not Just Enterprise IT.

CIOs approving agentic AI spend are asking one question:
Can we trust the data our agents will act on? Nektar is the answer.

Clean Multi-User Attribution

When multiple reps or buyers are on a meeting, Nektar creates one clean parent event and assigns attribution credit to all participants; avoiding duplicate activity logs, credit disputes & manual cleanup.

Headless by Design

No UI, browser extensions or change management for reps. Configured centrally by IT. Which means no shadow IT risk, adoption gap, or security risk from rep-installed tools.

Agent-Ready Data Architecture

Every record written by Nektar is structured, deduplicated, and tagged — machine-readable from Day 1. Nektar makes sure that your AI agents act on the truth.

SOC 2 Type II & ISO 27001 Certified

API-to-API architecture. No browser plugins. Admin-level OAuth connection, not rep-installed. Trusted by world's leading Cyber security, Network security and Fintech companies.

Content Privacy Controls

Mask email subjects and bodies. Block internal, HR, or legal threads - any domain and subject pattern you define. Nektar does not train AI models on customer data, that's a contractual commitment.

You Control What Gets Written

Granular write rules govern exactly what lands in Salesforce. Configure role-based conditions, engagement thresholds, seniority filters, once. The whole org benefits.

Make Your GTM Data Accurate Enough for Execution.

Don’t wait for the end of the quarter to find out you missed the number.
Get the “Mean Time to Clue” you need today and the data foundation your AI stack is waiting for.
Track Leading Indicators for your Business
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