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Top revenue teams ❤️ Nektar
EAC is a window, merely projecting your data onto Salesforce timeline. Nektar writes real, physical records directly into Salesforce. You own the data, you can report on it, and it stays there forever.
Nektar vs Einstein Activity Capture (EAC)
At a Glance
Features
Data Storage & Ownership
100% Native Salesforce Records
Nektar writes actual data to standard Salesforce objects (Tasks, Events). You own it forever.
AWS Shadow Server
Stores data off-platform. It is only "displayed" in Salesforce. If the connection breaks, you lose access.
Reporting & Analytics
Standard Salesforce Reports
Because data is native, you can use standard reports, dashboards, and BI tools immediately.
Invisible to Reports
Standard reports often cannot see EAC data. You are forced to use rigid dashboards or pay extra for Tableau CRM to merge it.
Opportunity Accuracy
Context-Aware Association
Automatically attaches emails and meetings to the specific Opportunity using proprietary matching logic. Uses proprietary relationship inference to handle enterprise complexity (e.g., partners involved, multiple open opps).
Requires existing OCRs
Links to an Opportunity only if a Contact Role (OCR) already exists. Critical Failure in complex sales processes. For eg; if multiple active opportunities exist, EAC stops at the Account level to avoid errors. Can’t handle Email Alias.
AI-Native Activity Matching
ML-based affinity
Uses ML-driven affinity scoring to accurately match activity across complex enterprise scenarios with multiple accounts and opportunities.
Rule-based matching
Relies on cascading rule logic that often breaks in multi-opportunity, multi-stakeholder environments.
Data Retention
Infinite History
Data is yours for a lifetime. You decide what to keep.
6-24 Month Cliff
Deletes activity data after a set period (usually 6-24 months). Historical context on long sales cycles is lost forever.
Deduplication
Prevents duplicates
Intelligently detects and avoids duplicate contacts and activities, keeping CRM data clean and reliable.
Creates duplicates
Often creates duplicate records with limited deduplication controls, leading to messy, fragmented CRM data.
Multi-Threading & Internal Attribution
Tracks all participants
Captures all internal meeting participants (SEs, CSMs, managers) for accurate activity attribution across the team.
Owner-only attribution
Primarily attributes activity to the meeting owner, limiting visibility into broader team engagement.
Email Alias Support
Nektar supports alias and secondary domains out of the box.
Only supports primary domain .
Enrichment
Auto-Enrichment
Automatically adds details like Job Title and Phone Number using your own data to ensure compliance.
Not Available
Does not offer enrichment; all data entry is manual.
Meeting Intelligence
Deep Context
Captures meaningful details: Did they show up? Was it a Demo or Pricing call? Is it held or canceled?
Basic Logging
Tracks that a meeting "exists" on the calendar but lacks intelligence on attendance status, meeting type, or location.
Historical Backfill
Unlimited & Past Employees
Can sync history as far back as you want, including data from employees who have since left the company.
Limited Scope
Only syncs the last 6 months of data, and only for currently active users.
Privacy & Noise Control
Smart Guardrails
Ability to mask confidential subject lines, block OOO replies, and filter out noise (like meeting accepts/declines).
All or Nothing
Lacks granular masking. Often creates clutter by syncing irrelevant calendar noise or failing to protect sensitive internal threads.
Reliability & Support
Enterprise grade-reliable sync with dedicated CSM.
Frequent sync failures reported, no dedicated support team.
Why Switch to Nektar.ai?
01
The "Reporting Black Hole"
With EAC, key activity data isn’t fully reportable in Salesforce. Nektar ensures activities exist as first-class Salesforce objects—ready for reporting.
03
The "Migration Offer"
Switch seamlessly. Nektar backfills up to 12 months of historical activity, accurately linked to the right opportunities in Salesforce—fixing the gaps EAC left behind.
02
The "Data Cliff"
EAC removes historical activity over time. Nektar preserves a complete, auditable account history—years later, when it still matters.
04
The "Zero Change" Management
Drive 100% adoption instantly. Nektar runs invisibly in the background with zero rep behavior change—delivering clean activity capture without workflow disruption.
Hear from our Customers
“We realized there were gaps in how activity data was being captured and reported, which made it hard to get full visibility into deal engagement and MEDDIC. Important context around emails, meetings, and stakeholders often required manual follow-ups or custom automation.
Nektar helped close those gaps by automatically capturing activity with the right context and making it available for reporting and analysis. As a result, our sales leaders now have a clearer view of deal progress, and our operations team spends far less time maintaining workarounds.”
Abhishek Bhatt
Director of Operations
“Einstein works well for basic activity tracking, but we noticed limitations in accuracy and consistency, especially around meeting capture and opportunity association. This made it difficult to fully trust the data for downstream reporting.
With Nektar, we’re able to capture activity with far greater accuracy and work with the data directly inside Salesforce. That gives our teams the flexibility to slice, filter, and analyze engagement in a way that drives more actionable insights and stronger pipeline decisions.”
Andrew Sze
Product Owner, Business Systems
A Sweet Milestone: Nektar Earned G2 and Product Hunt Badges!
Thanks to our wonderful users, Nektar has earned the G2 and Product Hunt Badges! Your support keeps us improving every day. Thank you for being part of the journey!
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