Is your Customer Data AI-Ready?

Build trust in your CRM with contact and buyer engagement data across the customer lifecycle.

Trusted by high performing global revenue teams

Salesforce Contact Data

  • Contact auto-creation
  • Contact auto-update
  • Contact enrichment

Nektar automatically creates, updates, and maintains your Salesforce contacts, ensuring accuracy and completeness. Its self-healing AI learns from user and tool updates, maintaining pristine CRM records.

Automated Buying Committees

  • Campaign targeting
  • Buying committee ID
  • New persona development
  • Contact-level engagement

Nektar automates contact capture and links them to the right accounts and opportunities in Salesforce. It enhances contacts with job titles and buying roles, providing insights into buying and renewal committees.

Buyer-Seller Activity Data

  • Multithreading
  • Rep productivity
  • Activity attribution

Capture the depth and breadth of buyer-seller engagement. Ensure reps are doing enough to win deals with unified activity data across the deal lifecycle within your CRM.

Track Buyers’ Job Changes

  • Pipeline generation
  • Churn management

Know when contacts in your Salesforce moved companies. Monitor job changes to help go-to-market teams turn existing relationships into new business opportunities.

Unified CRM Data

  • Win-loss analysis
  • Pipeline inspection

Trust your CRM data for the first time with access to clean and complete CRM data. Plug all historical and ongoing data gaps in accounts, contacts, opportunities, leads, events, and tasks.

Built for all

Built for the entire revenue team


Gain true visibility into buying group engagement and deal activities


Identify repeatable success patterns with clean and complete revenue data


Enhance campaign effectiveness with complete contact lists for every account


Unlock visibility into the remaining 90% of customer accounts


Go Granular, Get Efficient

Increase GTM efficiency with granular engagement insights into the buying committee.

Go granular. Lead with data.

Revenue Operations

  • Buyer contacts and activities trapped in revenue tools
  • Historical CRM data remains missing
  • Broken visibility of the customer journey
  • Lagging indicators in dashboards
  • Poor alignment and collaboration from disconnected insights
  • Reactive GTM execution

Revenue Operations

  • Buyer contacts and activities unified in the CRM
  • Historical CRM data restored in CRM
  • Detailed visibility from lead generation to renewal and expansion
  • Leading indicators at the point of action
  • Tight alignment and collaboration from actionable insights
  • Proactive GTM execution

Hear from our customers

Make your CRM AI Ready

Your AI strategy is only as good as your data strategy

Supercharging Revenue Growth
in 2023 by Addressing CRM
Data Leaks

  • E-Book

In 2023, businesses need growth strategies to future-proof against uncertainties. Reliable CRM data is crucial for revenue efficiency, but often missing or inaccurate.

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