Nektar or Gong? Depends on what you’re solving
If you’re solving for unified revenue data in your CRM, Nektar is the answer.
If you’re solving for CRM data hygiene, Nektar is the answer. If you’re looking for ‘actionable’ visibility that helps optimize funnel conversions, Nektar is the answer.
If you’re looking to put revenue operations on auto-pilot, Nektar is the answer. If you simply want to enhance Gong’s performance, Nektar is the answer.
We get compared to Gong…often
Yes, both fall in the sales tech category. Yes, both sell to the same people. But the similarities stop there. As products, we’re fundamentally different.
Gong’s foundation is in conversation intelligence – recording customer conversations, processing them, and understanding exactly what was being said: the good, the bad — the reality. This foundation helps with sales coaching and forecasting.
Nektar’s foundation is in ‘automatically’ unifying revenue activities – emails, meetings, calls, from wherever they happen – inbox, calendar, social, and syncing them in your CRM in the right accounts and opportunities. This is done across all revenue-facing teams – SDR, BDR, sales, customer success, account management, and partnerships – with zero adoption and zero change management. This best-in-class activity capture unlocks actionable visibility that helps improve funnel efficiency.
Comparing Nektar to Gong
The real difference is rooted in the depth and breadth of data capture and the product philosophy.
Our customers use both Gong and Nektar.
They use Gong for conversation intelligence, while Nektar is used for capturing all revenue activities and buyer contacts from buyer-seller interactions.
Since Nektar adds the captured data into Salesforce, and Gong leverages Salesforce data for some of its reports, our customers have seen greater accuracy in Gong’s analytics.
So what’s the difference?
Depth & breadth of data capture
more CRM data on Day 1
through historical data scan
more contacts data
v/s plugin-based solutions
more activity data
v/s sales engagement platforms
Why revenue leaders love Nektar
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Unlock efficiency gains with Gong’s mastery in Sales + Nektar’s expertise in Revenue Operations
We will demonstrate the impact of Nektar in an interactive call where we can learn about your priorities and tailor the conversation to your business needs.