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Top revenue teams ❤️ Nektar
Gong records what's said on calls. Nektar captures who's involved in deals — the contacts, buying committee, and engagement data that otherwise never makes it into Salesforce.
Nektar vs Gong
Complete Revenue Data, Beyond Call Recordings
Trusted by leading B2B revenue teams for Salesforce-ready data, not just call recordings
At a Glance
Features
Activity Matching logic
ML-Based Affinity Engine
Scores activities based on domain, keywords, and participants to auto-attach to the single best opportunity. No manual filters needed.
Static IF/THEN Rules
Relies on pre-set "include/exclude" filters. Gong's own documentation acknowledges that accounts with multiple open opportunities require manual reassociation.
Attribution
Multi-User Attribution
Creates a single parent event with child events for every internal attendee (AE, SE, CSM), ensuring full credit in Salesforce
Single User Only
Logs activity only under the meeting organizer or primary contact, making attribution difficult.
Alias Support
Full Support
Captures and assigns activities even if reps use alias emails or secondary domains.
Not Supported
Only supports a single primary domain; alias emails are ignored.
Contact Creation Method
Automated (Email & Calendar)
Deep integration standard objects. Uses participant data from both emails and calendar invites.
Custom Flows (Calls Only)
Gong's own FAQ states it doesn’t natively auto-create Salesforce contacts. Workflows are manual, admin-dependent, inactive by default, and break under batch sync (causing duplicate OCRs).
Email-Only Contact Capture
Full coverage
Contacts captured from emails, not just calls
Call-only
Email participants not written as OCRs
Accuracy & Context
High Precision
Context-aware ML handles complex scenarios (partners, multiple open opps) to prevent data overlaps.
Low Precision
Lacks context. Struggles when multiple opportunities are open or partners are involved, leading to messy data.
Automated Buyer Role Assignment
Supported
Automatically identifies and assigns buyer personas (e.g., Decision Maker, Influencer).
Not Supported
No visibility into who is who within the buying group.
CRM Visibility
Rich Data in Salesforce
Pushes structured data (Meeting Status, Type, Attendees) directly into native Salesforce fields for reporting.
Locked Data
Creates a basic task with a link to the recording. Rich insights remain locked inside the Gong UI and are not reportable in CRM.
Engagement Signals
Actionable Signals
Syncs Engagement Scores, Last/Next meeting dates, and "Stalled" alerts to standard objects (Leads, Contacts, Opps).
Limited Visibility
Insights are kept in Gong, limiting visibility for Marketing and other revenue teams.
Granular Security
Comprehensive Control
Block/Ignore based on email body patterns, subject lines, folders, labels, and private events.
Basic Control
Limited to Email/Domain blocking only.
Confidentiality
Masking Supported
Can mask confidential subjects or email bodies (e.g., executive conversations).
Not Supported
Cannot mask specific content within logged activities.
Why Nektar.ai Wins?
01
Accurate Salesforce Activity Logging
Nektar ensures that every activity is captured correctly, attributed to the right people, and attached to the right deal, without creating mess in your CRM.
03
No user adoption required
Nektar's AI seamlessly integrates into existing workflows, meaning your team doesn’t need to change their habits to start benefiting from better data capture.
02
Automatic identification of key decision-makers.
Nektar uses context to automatically identify the most influential people in a deal, removing the guesswork for your team.Smarter. Simpler. Better.
04
Reportable Insights & Flags
Nektar filters out irrelevant contacts and activities automatically, saving time and maintaining clean, actionable data without relying on manual data entry.
Hear from our Customers
"Honestly, I’ve been very disappointed in Gong’s email syncing and opportunity associations- specifically regarding brokers and consultants.
In complex sales cycles where multiple stakeholders are involved, Gong struggles to associate the right activity with the right deal. We faced similar issues with agencies at my previous company and found Gong’s tracking has simply been inaccurate."
Adam Frey
Head of Revenue Operations
"We conducted a targeted analysis of opportunities that had progressed deep into our pipeline to compare data visibility. When we looked at the Contact Roles created by Nektar versus the people Gong identified on calls, the difference was clear. We consistently found more contact roles attached to the opportunity through Nektar than through Gong. This was a major win for our pipeline visibility as Nektar was able to uncover a wider net of stakeholders involved in the buying cycle."
Kyle Brown
Director of Marketing & Partner Operations
A Sweet Milestone: Nektar Earned G2 and Product Hunt Badges!
Thanks to our wonderful users, Nektar has earned the G2 and Product Hunt Badges! Your support keeps us improving every day. Thank you for being part of the journey!
Choose Nektar for guaranteed clean CRM data!
Gong is excellent for analyzing conversation quality. Nektar is essential for analyzing deal quality.