Top 10 Sales Enablement Software of 2025
- RevOps
- 10 min
Your sales reps have a mile-long to-do list. They need to generate leads, manage the pipeline, attend customer meetings, and follow up on a ton of other activities.
You’d agree it’s overwhelming.
With so many things to juggle, it can be difficult for them to figure out where to focus their energy. This multi-tasking is one of the biggest blockers for sales teams today. Shockingly, only 35.2% of a sales rep’s time is spent actively selling.
So, what’s the solution?
Give your sales reps the power they need to succeed with great sales enablement software.
In this article, we’re going to cover everything you need to know about sales enablement – from what it actually is, to the benefits you’re missing out on if you’re not using it for your sales team.
Plus, we’ll be sharing the ultimate list of the top 10 sales enablement software that you can use to turn your reps into super-reps.
Top 10 Sales Enablement Software of 2025
1. Nektar
2. HubSpot Sales Hub
3. Groove
4. Spekit
5. InsideSales
6. Mixmax
7. Spotio
8. salesSimplify
9. Buzzboard
10. VanillaSoft
What is Sales Enablement?
Sales enablement is no longer a nice-to-have — it’s a must-have for any organization that wants to stay competitive in today’s rapidly evolving business landscape.
Forrester Research
Sales enablement is a term that’s been gaining popularity in the business world over the past few years. In a nutshell, it’s all about providing sales teams with the tools and resources they need to be able to sell more and better.
This can include things like product knowledge, sales training, customer insights, sales automation software, and other resources that can help sales reps get better at what they do.
The ultimate goal of sales enablement – increase sales.
Overview of Top 10 Sales Enablement Software of 2025
Now that you know what you should look for, we will give you a detailed comparison of the top 10 sales enablement software in the industry and how they can turn the tables for your sales processes.
1. Nektar
Nektar is a sales productivity platform that helps sales reps improve their performance and hit their targets by using data-driven insights and automation. It offers various tools and features that help streamline the sales process including automated data collection.
The platform enables sales reps to focus on what they do best – building relationships with prospects and closing deals. Nektar’s primary focus is to equip sales teams with the necessary tools and resources to kickstart their sales funnel effectively.
The platform enables sales reps to focus on what they do best – building relationships with prospects and closing deals. Nektar’s primary focus is to equip sales teams with the necessary tools and resources to kickstart their sales funnel effectively.
Key features:
- Automated tracking of leads, deals, and pipeline metrics
- Collaborative forecasting and scenario planning
- AI-powered revenue optimization insights
- Rules configuration for sales updates
- Real-time notifications and alerts for revenue insights
- Historical data analysis and trend forecasting
- User-friendly interface with customizable dashboards
- Integration with popular CRM platforms
2. HubSpot Sales Hub
HubSpot Sales Hub is a unified sales platform popular for its versatile AI toolset. Its AI features can supercharge your sales reps’ productivity across all day-to-day tasks — from writing personalized outreach emails, to researching prospects, generating reports, evaluating deals, and more.
Sales Hub also includes numerous other handy features, including CPQ management, conversation intelligence, document tracking, and sales playbook storage, for example. Coupled with its straightforward interface, HubSpot Sales Hub is a powerful tool that can help you scale up your sales goals fast.
Key features:
- AI-powered lead and deal scoring
- Automatic next step suggestion for AI-guided selling
- Sales forecasting and customizable dashboards
- Omnichannel customer communications
- Automatic CRM data enrichments
- AI prospecting agent
- Email tracking and scheduling
3. Groove
Groove is a sales engagement platform that helps sales teams increase their productivity and efficiency. It offers various functionalities, with a focus on email tracking, CRM integration, sales automation, and analytics and reporting.
The platform is known for its user-friendly interface and ability to be customized to fit the specific needs of each sales team. Its goal is to streamline the sales process, improve collaboration, and ultimately drive better results for businesses.
Key features:
- Email tracking, scheduling, templates, and scheduling
- Real-time analytics and reporting
- Customizable sales workflows
- Sales coaching and training resources
- Mobile app for on-the-go sales
4. Spekit
Spekit is a modern, AI-powered sales enablement platform built for how revenue teams actually work today: fast, dynamic, and always changing. Spekit unifies seamless content management, coaching, and automation into one intelligent system that delivers enablement in the flow of work.
At the core is AI Sidekick, Spekit’s just-in-time sales assistant. It uses contextual signals from Salesforce, email, call tools, and more to anticipate what a rep needs next, surfacing the right playbook, case study, or talking point exactly when they need it. Reps can instantly create or share content through Deal Rooms, track buyer engagement in real time, and see how every asset influences pipeline with Revenue Insights.
Because Spekit’s AI is built in (not bolted on), it continuously learns from how reps work to personalize guidance, eliminate friction, and turn every seller into a top performer. The result: higher adoption, faster ramp times, and a measurable impact on revenue.
Key features:
- AI Sidekick: Your AI-powered just-in-time sales assistant for contextual coaching, answers, and recommendations.
- Intelligent Content Management: AI-driven organization and curation to keep content current and easy to find.
- Deal Rooms: Centralized, trackable buyer hubs that sync automatically and deliver real-time engagement data.
- Revenue Insights: Visibility into how content drives deals and revenue outcomes through Salesforce integration.
- Governance Dashboard: Built-in oversight to flag outdated content and ensure accuracy across teams.
Pros: Fastest to implement in the category; unifies content, coaching, and analytics in one intuitive experience; exceptional user adoption and ROI.
Cons: With AI at its core, Spekit is ideal for teams ready to embrace AI-driven workflows and the future of enablement.
Pricing: Spekit offers customized pricing based on team size, use case, and integration needs. Every implementation is tailored to your organization’s workflow and goals. Schedule a live demo to see how Spekit can accelerate your team’s productivity and get a personalized quote.
5. InsideSales
InsideSales is a sales engagement platform that leverages AI and machine learning algorithms to help sales teams prioritize leads, personalize outreach, and close deals more effectively.
The tool allows sales reps to work together on deals, share insights and information, and collaborate on sales strategies. The platform’s AI capabilities can also help sales teams identify hidden opportunities and potential areas for growth.
Key features:
- AI-powered predictive analytics
- Lead scoring and routing
- Email and call tracking
- Sales coaching and training
- Real-time insights and analytics
- Mobile app for productive sales
- Pipeline management and forecasting
6. Mixmax
Mixmax is an all-in-one sales productivity and communication platform that provides a range of features and tools to help sales teams streamline their workflows, improve productivity, and close more deals.
The platform offers real-time collaboration and commenting, allowing team members to share insights and feedback on sales activities and customer interactions.
Key features:
- Email tracking and scheduling
- Email templates and snippets
- Calendar scheduling
- Automated and personalized email sequences
- Analytics and reporting
7. Spotio
Spotio is a sales tracking and territory management software designed to help sales teams streamline their workflow and increase productivity.
It provides a mobile app that enables field sales reps to manage their territories, track their activities, and gain insights into their performance. The software helps in lead generation, pipeline management, and reporting, also allowing sales managers to track and optimize their team’s performance.
Key features:
- Activity tracking and analytics
- Lead generation and management
- Sales pipeline & territory management
- Customizable reporting
- Mobile app for field sales
- Real-time location tracking
- Automatic check-ins and follow-ups
8. SalesSimplify
SalesSimplify is a comprehensive cloud-based customer relationship management (CRM) software that enables reps to efficiently manage their sales process. It allows them to schedule appointments, track campaigns, and manage their calendar.
The platform is powered by artificial intelligence and has been built with simplicity in mind and by individuals who understand what it takes to create a fulfilling sales experience, while also incorporating a sense of humor into the app.
Key features:
- Sales Automation with notifications
- Comprehensice sales CRM
- Lead bot with conversational forms
- Meeting Scheduler & LinkedIn Extension
- Sales Engagement with multichannel outreach
- Campaign management
9. Buzzboard
BuzzBoard is a powerful platform that offers AI-powered and human-verified account intelligence on over 30 million small and medium-sized businesses.
With BuzzBoard, businesses can focus their sales and marketing campaigns on SMB prospects that have the highest revenue potential. It’s an ideal solution for businesses looking to enable their agents to boost account-based sales and enhance marketing strategies.
Key features:
- AI-powered account intelligence
- Human-verified SMB data
- Revenue potential analysis
- Account-based sales and marketing campaigns
- Real-time insights and alerts
- Customized data reports and dashboards
- Competitor analysis and benchmarking
- Territory and market analysis
10. VanillaSoft
VanillaSoft is a sales engagement platform that helps sales teams manage their leads, automate their sales processes, and improve their overall productivity. It provides a complete suite of tools for lead management, appointment setting, and sales automation.
The platform uses AI-powered lead routing and prioritization to ensure that sales reps are focused on the most promising opportunities.
Key features:
- Auto Dialing and Call Recording
- Lead Routing and Distribution
- Sales Reporting and Analytics
- Appointment Setting
- Lead Scoring and Prioritization
- Multi-Channel Communication
But, Why Sales Enablement?
The idea behind sales enablement is to do more than enable agents. It is to create a more aligned approach between your marketing and sales teams so that everyone is working towards the same goals and objectives.
It’s time we delve deeper into such reasons and understand why sales enablement is more important than ever.
1. Sellers are expected to be advisors
Buyers today don’t just purchase products, they purchase solutions. They don’t consider reps as just reps anymore, they expect them to act as advisors who provide them with valuable insights and advice. In short, customer interactions are now more about building relationships.
For sales reps to deliver value beyond just selling a product or service, they need to have a deep understanding of their clients’ needs and provide them with tailored solutions that meet their specific needs. This is not possible without enabling the reps to sell to the modern customer.
2. Hybrid work is the new normal
48% of employees expected to work remotely compared to only 30% before the pandemic paving way for hybrid work models.
But that’s not the only challenge – a whopping 80% of decision-makers now prefer remote human interactions, adding to the complexity of sales.
This shift has impacted the way sales reps function, as they need to be able to communicate effectively with clients regardless of their location. Sales enablement can help sales reps to adapt to this new model by providing them with the tech and resources they need to sell effectively from anywhere.
3. The market is getting crowded
Customers have become more informed and conscious about their purchases. With the increasing competition in the market, the sky is the limit for their expectations. This puts pressure on companies to deliver exceptional customer experiences and to differentiate themselves from their competitors.
In 2023, 77% of the brands believe that CX is a key differentiator for companies. Sales enablement can help companies to meet these expectations by providing their sales reps with the knowledge, tools, and resources they need to deliver outstanding customer experiences and stand out from the competition.
4. Emphasis on being data-driven
Business owners have started to chase after being “data-driven”. And no, they are not wrong.
Data-driven companies are not only 23 times more likely to acquire customers, but they’re also 6 times as likely to retain customers and 19 times more likely to be profitable.
This makes it clear why data is becoming increasingly important in sales too. The right data helps companies in making informed decisions about where to invest their resources and which sales strategies are most effective.
Sales enablement can help sales teams to become more data-driven by providing them with the resources they need to collect and analyze data, and to use it to inform their sales strategies and decisions.
Elements of a Successful Sales Enablement Strategy
Success is the sum of small efforts repeated day in and day out.
Robert Collier
And this is no different when it comes to a successful sales enablement strategy. It is the result of several different factors working together in harmony to drive tangible results for your business.
Let’s discuss the key elements that make up a successful sales enablement strategy.
1. Clearly defined buyer personas
Understanding your target audience and creating buyer personas is essential for developing a sales enablement strategy that resonates with potential customers. This includes understanding your target audience’s pain points, needs, and buying behaviors.
2. Investment in content creation
Developing content that speaks directly to your target audience’s pain points and needs is critical. Even if the audience is not aware of the problem, it must be brought to light along with how your product can solve it. This can include case studies, whitepapers, blog posts, videos, and other types of content.
3. Sales training and coaching
Providing sales reps with the training and support they need to effectively communicate the value of your product or service to potential customers is of utmost importance. This can include training on product features, objection handling, and sales best practices.
4. Sales automation software
Implementing sales automation software, such as a CRM system and marketing automation platform, can help sales reps track leads and deals, monitor customer engagement, and optimize their sales strategies based on data-driven insights.
5. Continuous improvement
Regularly evaluating and adjusting your sales enablement strategy based on data and feedback is essential for optimizing your sales process and driving the long-term success of your sales pipeline.
By prioritizing the key elements of sales enablement and continually iterating your approach, you can build a sales organization that is equipped to engage effectively with potential customers. This can help your business drive revenue growth, and achieve long-lasting success.
We have just discussed that enabling your sales reps requires specific tools and software, We will now shift our focus to the factors that you should keep in mind when selecting sales enablement software for your reps
Checklist for Choosing a Sales Enablement Software
Congratulations on taking the first step to streamline your sales processes and boosting your team’s productivity.
But with so many options out there, it can take time to figure out where to start. Keep the below checklist handy if you are considering choosing sales enablement software for your reps.
1. Business needs
When selecting software, consider the size of your sales team, your target audience, and your sales goals. For example, if you have a large sales team, you may need a software solution that allows for efficient collaboration and communication between team members.
Similarly, if your team is remote or working in a hybrid model, you may need a mobile-friendly solution that enables your sales reps to make sales on the go.
2. Integration with existing tech stack
Sales teams who work closely with marketing teams see 41% greater growth in reaching their quotas. This underlines the importance of integration between multiple platforms and functions.
Your sales enablement software should seamlessly integrate with your existing tech stack, including your CRM, marketing automation tools, and other tools in your tech stack.
The integration makes sure that your sales team has access to all the information they need in one place, making it easier for them to sell effectively.
3. Ease of use
The software should be easy to use for both sales reps and managers, with a user-friendly interface and intuitive navigation.
A minimal learning curve can make it easy to adapt, enabling your sales team to quickly and easily access the information they need, reducing the time and effort required to go through it manually.
4. Customization for scalability
You are obviously in the business for growth. Therefore, your sales enablement software should be customizable to meet the changing needs of your business as it gets bigger and evolves.
The customization options make sure that the software would stay as a long-term partner for your business. The software should be able to adapt to new sales processes, changing customer needs, and evolving business requirements.
5. Analytics and reporting capabilities
After deploying the software, how will you measure the performance of your reps? You need to invest in software that could provide robust analytics and reporting capabilities to help you track key performance metrics, identify areas for improvement, and make data-driven decisions.
This data can help you optimize your sales processes, improve customer engagement, and increase revenue
6. Cost and return on investment (ROI)
Evaluate the total cost of ownership, including licensing fees, implementation costs, and ongoing maintenance, against the expected return on investment to ensure that the software provides a positive ROI.
Sales enablement software can be a significant investment for any business, so it’s important to ensure that you are getting the best value for your money. Make sure you are not investing in tools that your business doesn’t even need.
Empower & Conquer!
As sales cycles become more complex and buyers become more informed, sales enablement can provide a competitive edge by allowing your sales teams to deliver more value to customers, build stronger relationships, and close more deals.
Equip your sales team with modern sales enablement software to outperform your market rivals and break sales records. These powerful tools not only enable your reps but also enable your business to grow sustainably.
Take the first step towards empowering your sales team today by getting in touch with one of our experts at Nektar and watch your reps conquer new horizons like never before.
Bhaswati
Director of Content Marketing at Nektar.ai, an AI-led contact and activity capture solution for revenue teams. With 11+ years of experience, I specialize in crafting engaging content across blogs, podcasts, social media, and premium resources. I also host The Revenue Lounge podcast, sharing insights from revenue leaders.