Data automation solution
that scales with you
Nektar platform builds a strong data foundation for revenue teams looking to proactively develop their go-to-market strategies, instead of just reacting to market changes. Nektar is the only scalable way to unlock all GTM data and quickly translate it into custom business insights to accelerate decisions.
Trusted by high performing global revenue teams at
1. The only platform that is flexible to sync data as per your sales process and security needs
You decide what data should be added back in your Salesforce or Snowflake instance. Nektar allows admins to use their own business logic and customise data sync.
2. The only platform that does not lock your data and insights in any new UI
You own your data. Nektar syncs all data and insights into your Salesforce standard and custom fields. You can access all your data even if you discontinue using Nektar.
3. The only platform with fastest time-to-value
We guarantee that within <6 months you will be able to drive more accountability within the team to drive actions.
4. The only platform that prioritizes data, with an entire innovation roadmap focused on delivering better, complete, and accurate data
For us, data capture isn’t just an add-on—it’s our top priority. We continue to upgrade our technology to provide the data that’s worthy of your AI investments.
Evolve your GTM in this volatile economy
Why change?
The Fact
- Traditional outbound and lead-based marketing has <1% conversion rate
- Buying committees are getting bigger and complex
- Buyer alignment on purchase is taking longer
- Renewals are getting tough because of tech consolidation and budget cuts
- Salesforce is missing most of the customer data
Why now?
The Impact
- It is getting difficult to build new pipeline
- >50% deals are lost to no-decision
- Churn is all-time high
- Companies are missing targets and revenue goals
Why Nektar?
Solution
- High-impact, accurate Salesforce dashboards that drive accountability
- Get a full 360-degree view of customer interactions in your key accounts and opportunities
- Evolved customer engagement strategies
- Warm, engaged persona contacts to retarget and nurture
From Data to Impact: Achieve Measurable Results
$1.7M
Worth of inactive quarterly pipeline reactivated
17%
decrease in sales cycle
4X
More contacts and buyer roles in Salesforce
