2026 Guide for Enterprise GTM Teams Seeking People.ai Alternatives RevOps 10 min Introduction: Two Different Approaches to the Same Problem Both People.ai and Nektar.ai operate in the revenue data capture category, helping enterprises automatically capture GTM activity and enrich their CRM using AI. However, they solve fundamentally different problems for different buyers. People.ai is an established revenue intelligence platform with strong analytics capabilities, recent recognition as a Visionary in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration, and a mature suite of tools including ClosePlan, account planning, and leadership dashboards. Nektar.ai is an advanced data-first GTM telemetry solution focused on delivering clean, accurate, AI-ready CRM data directly into standard Salesforce objects, designed specifically for enterprises that want to power their existing BI stacks rather than adopt another analytics platform. This guide is intended for GTM leaders, RevOps leaders, Sales Operations teams, and Data teams evaluating both solutions. It draws on direct enterprise evaluation feedback, product analysis, and independent research to help you determine which solution fits your specific needs. Who This Guide Is For This comparison is most relevant if your organization: Already operates a mature BI stack (Databricks, Snowflake, Looker, Tableau) Has dedicated RevOps or SalesOps teams building custom analytics Prioritizes CRM data accuracy over out-of-the-box dashboards Needs granular control over what data syncs to Salesforce Requires specific details around internal and external participation or meeting attendance intelligence (not just invitee data) If your priority is comprehensive analytics UI, pre-built dashboards, and account planning tools, People.ai may be the stronger fit for your organization. But if you are looking at solving the data problem at its core without putting the additional enablement effort on a new training, Nektar is a better bet. This guide focuses on scenarios where data infrastructure is the primary buying criterion. The Core Difference: Analytics-First vs Data-First The fundamental difference between these platforms comes down to philosophy: People.ai is built around the premise that revenue teams need better analytics and insights delivered through their platform. Data capture exists to power their dashboards, scorecards, and AI-driven recommendations. Nektar.ai is built around the premise that enterprises already have analytics tools they trust. What they lack is clean, accurate, complete, unified rep activity data in CRM to feed those tools. Nektar focuses on being the best possible data layer. Neither approach is inherently superior; they serve different organizational needs. The question is which approach matches your GTM infrastructure strategy. Why Enterprises Evaluate People.ai Alternatives Based on conversations with enterprise buyers evaluating both platforms, several consistent themes emerge: 1. Existing Analytics Investment Many large enterprises have already invested significantly in Databricks, Snowflake, Looker, or Tableau. Their internal ops teams build custom dashboards tailored to their specific sales motions. For these organizations, adopting another analytics platform creates redundancy rather than value. They want the underlying data, not another UI. 2. Salesforce Integration Model People.ai uses a managed package approach that creates custom objects in Salesforce. While this provides rich functionality within People.ai’s ecosystem, some enterprises report challenges including: Additional automation required to map data into standard Salesforce fields Complexity when using captured data in existing workflows or forecasting Duplicate participant records requiring cleanup Nektar writes directly to standard Salesforce objects (Events, Tasks, Contacts), which can simplify integration with existing processes but may offer less specialized functionality. 3. Meeting Attendance Requirements A significant differentiator for some buyers is meeting attendance intelligence. People.ai’s meeting data typically relies on calendar invites and recorded calls via CI platform integrations. Nektar captures both invitees and actual attendees, along with meeting status (completed, cancelled, no-show, under 10 minutes), without requiring recording. For organizations focused on coaching, churn analysis, or executive involvement tracking, this distinction can be decisive. 4. Data Volume Control Some enterprises express concern about data volume and Salesforce storage costs. Nektar offers granular sync controls that let administrators define which activities to capture, which contacts to create, and what thresholds to apply. People AI’s capture approach may generate higher data volumes, which can be beneficial for analytics but challenging for storage-conscious organizations. Feature Comparison The following table summarizes key capability differences between the platforms: Key Differentiators: A Deeper Look Opportunity Matching Accurately attributing activities to the correct opportunity is critical for pipeline analytics and forecasting. The two platforms take different approaches: People.ai uses configurable, rule-based matching logic that can be customized per deployment. This approach offers predictability but may require ongoing maintenance as your sales process evolves. Nektar employs graph-based machine learning that analyzes email content, domain patterns, calendar metadata, and historical matching to attribute activities. Nektar reports accuracy rates above 90% in multi-opportunity environments, with the model improving over time through self-learning. Meeting Intelligence This is one of the most significant differentiators between the platforms: People.ai captures meeting data primarily through calendar integration and conversation intelligence partners (Gong, Zoom IQ, Webex). Insights from recorded calls are available in their analytics but may not be written as structured fields in Salesforce. Nektar captures both invitees and actual attendees directly from Zoom and Teams (without requiring recording), writes meeting status to Salesforce, and distinguishes between internal and external participants. This enables use cases like: Tracking which executives actually joined renewal calls Identifying no-show patterns that predict churn Measuring SE and CSM involvement in deals Coaching based on actual participation, not calendar entries Engagement Scoring People.ai provides engagement scoring as part of its analytics suite, displayed through their dashboards and scorecards. The scoring methodology is largely pre-defined and optimized for their UI. Nektar offers customizable engagement scoring that writes directly to Salesforce fields. Organizations can define their own scoring formulas based on email, meetings, touches, attendance, roles, and recency, making it easier to integrate into existing workflows and BI tools. Multi-User Attribution Modern enterprise sales involve multiple internal stakeholders: AEs, SEs, CSMs, AMs, and leadership. Accurate attribution matters for: Understanding true time allocation Measuring team effectiveness Forecasting with complete engagement data Pod-based and team selling models People.ai primarily attributes activities to the organizer, which can underreport involvement from SEs, CSMs, and other team members.

How Activity Tracking Can Help You Get Better Visibility Into Deals RevOps 10 min There hasn’t been a time that demanded sustainable revenue growth more than now. Economic headwinds of the last few months have forced businesses to rethink their revenue growth strategies and focus on efficiency. This means getting away with anything that does not make a positive dent in revenue or causes revenue to leak across the sales funnel. But cutting deep costs is not the only way to increase profits. It’s about doubling down on what’s working. And investing time and resources in strategies that help the whole company march towards the same objective – increased revenue.  And there is one sure shot way of achieving this. By knowing exactly what’s happening with your deals. And how can you do that? Activity tracking. Let’s dive deep. What is Activity Tracking? Activity tracking in sales refers to monitoring and recording the various actions and behaviors undertaken by sales professionals as they engage in their sales activities. It involves tracking and measuring the specific activities performed during the sales process, such as the number of calls made, emails sent, meetings scheduled, demos conducted, and deals closed. The purpose of activity tracking in sales is to gain insights into the sales process, assess individual and team performance, and make data-driven decisions to improve sales effectiveness.  What is an Activity Tracking Software? An activity tracking software is designed to monitor and record the various activities performed by sales representatives or teams. These activities typically include interactions with leads and prospects, customer communication, follow-ups, and other sales-related tasks. The primary purpose of activity tracking software is to help sales managers and team leaders assess and improve the productivity and effectiveness of their sales teams. Why Do We Need Activity Tracking? Accurately and comprehensively capturing activity data poses a significant challenge. Despite 67% of businesses utilizing 4 to 10 digital tools, they need to track the activity data generated by these tools completely and precisely. Additionally, 79% of opportunity-related data sales representatives collect never enters the CRM. Moreover, the data recorded in systems like CRM could be more reliable, plagued by issues like outdated, missing, or incomplete entries. This lack of data accuracy is a concern for as many as 70% of revenue leaders, leading to substantial financial losses averaging around $15 million per year for organizations. The presence of accurate and complete activity data in systems like CRM creates misalignment among teams in terms of their technological tools and objectives. When sales teams grapple with questions about updated prospect contact information or the correctness of email IDs in the CRM, their efficiency could improve, positively impacting both businesses and customers. Due to lacking confidence in the data, sales, and marketing teams work in the dark, unable to leverage the full potential of significant investments like CRMs. This situation results in poor returns on investment for such resources. https://www.youtube.com/watch?v=GO6zZpHUoIg&t=1s How Does Poor Activity Data Affect Revenue? Poor data and a lack of activity data in the CRM can harm gaining accurate insights and lead to revenue leakage throughout the customer journey. Here are some key points to consider: 1. Inaccurate or incomplete data When data quality is compromised, it becomes challenging to extract meaningful insights. Only complete or updated information can lead to correct assumptions and flawed decision-making. 2. Missed opportunities Important customer interactions and touchpoints may go undocumented without comprehensive activity data. This lack of visibility can result in missed opportunities to engage prospects, address their needs, and nurture relationships, leading to potential revenue leakage. 3. Ineffective sales strategies The absence of activity data hinders the ability to analyze and optimize sales strategies. Without a clear understanding of which activities drive results, aligning sales efforts with customer preferences and needs becomes difficult, resulting in suboptimal outcomes. 4. Inefficient resource allocation With activity data, it’s easier to assess the productivity and effectiveness of sales teams. This can lead to misallocation of resources, including time, effort, and budget, resulting in revenue leakage and diminished returns on investment. Clean data is essential for Activity Tracking Software as it ensures accurate and error-free information, leading to reliable insights into sales team activities and facilitating better decision-making and performance analysis. With clean data, the software can provide a comprehensive view of sales interactions, prospect engagement, and customer behavior, enabling businesses to identify opportunities, optimize processes, and enhance overall sales efficiency.  Moreover, clean data minimizes the risk of misinterpretation or skewed reporting, fostering greater trust in the software’s output and empowering sales managers and teams to take data-driven actions to achieve their goals. Benefits of Activity Tracking Software Here’s a look at the various advantages of an activity tracking software: 1. Clear visibility into deals Increased visibility into deals serves as a prerequisite for enhancing productivity. When you have comprehensive activity data, you better understand each deal’s status, identify areas that require improvement, and prioritize values that need immediate attention.  Consider the importance of deal reviews in a successful sales process. By utilizing insights derived from unified activity data, deal reviews can evolve from impromptu events to impactful sessions, where sales managers gain clear visibility into the intricacies of every deal.  As activities related to each deal are automatically captured and updated, managers no longer need to remind sales representatives to input data into the CRM constantly. Instead, both reps and managers can access a comprehensive view of contacts and deal specifics within the pipeline, allowing them to focus on urgent matters. 2. Identification of winning rep behaviours Activity data enables you to correlate the productivity of your sales representatives with their performance. For instance, you can obtain crucial insights to answer important questions such as:  Activity data helps map sales reps’ productivity to their performance It provides answers to critical questions such as time allocation, engagement with high-value customers, decision-maker involvement, adherence to best practices, sales target progress, account engagement, and lead follow-up Insights from activity data serve as leading indicators for real-time coaching and decision-making Managers gain visibility into sales reps’