Top 11 Sales Intelligence Tools to Consider in 2025

Sales intelligence tools and customer relationship managers have different roles in supporting sales efforts. 

Customer relationship managers are all about nurturing customer relationships and handling interactions, while sales intelligence tools offer valuable data insights to sales teams and leaders, helping them enhance sales performance. 

With sales intelligence tools, you can tap into a wide range of data, like figuring out how buyers make decisions and how prospects behave at each stage of the buying process, tech tools preferred by potential leads, forecasting & creating a reliable sales pipeline, etc.

Ensure your sales representatives meet their quota by providing them with accurate data and high-quality prospecting lists.

Give your sales team the necessary sales intelligence tools to prospect with confidence and consistently boost revenue month after month.

What is a Sales Intelligence Tool?

Imagine having a personal assistant that knows everything about your customers and helps you make smarter sales decisions. That’s exactly what sales intelligence brings to the table. 

By harnessing the power of data and advanced software, sales intelligence enables you to generate high-quality leads, define your ideal customer profile, and ensure your data is accurate and reliable. With sales intelligence on your side, you’ll have the insights and tools to supercharge your sales efforts and achieve remarkable results.

It’s like having a trusted ally that guides you toward success in the competitive world of sales.

A sales intelligence tool not only provides you with the latest information about your prospects and target market but also seamlessly integrates with your existing sales and marketing software. 

It should be like a missing puzzle piece that effortlessly fits into your overall business intelligence strategy. 

With the right sales intelligence solution, you’ll have all the insights and data you need to reach your prospects effectively and make informed sales decisions.

Top 10 Sales Intelligence Tools

1. Nektar

Nektar is one of a kind efficiency platform that automates all customer information and contact and brings them together, revealing insights that are normally not visible in CRMs.

Nektar’s sales intelligence system is a game-changer for sales leaders. It helps you connect with more active contacts by seamlessly managing conversations across multiple channels in one convenient platform. With unified contacts, buying group maps, and valuable insights on deal health and pipeline performance, you’ll have everything you need to sell smarter and achieve consistent sales success. 

Features

Feature	Description
Contact Automation	Bring together all the contacts into your CRM automatically
Pipeline Progression	Identify pipeline risks early before they become a threat
Rep Productivity	Scale revenue-winning patterns across teams
Pipeline Creation	Get complete visibility into all prospects stages and understand which deals are expected to close
Relationship Intelligence	Understand key stakeholders involved and get ideas of the fastest journey among stakeholders to close deals
Salesforce ROI	Plugs in the gaps in Salesforce CRM to bring together all the information to convert leads into ROI

Pricing

Nektar’s pricing is flexible depending on the business and solutions requ

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is specifically built to help you find and connect with the people who matter most to your business on LinkedIn. With its advanced search and lead generation features, you can easily discover potential prospects based on specific criteria that are important to you. It’s a game-changer when it comes to expanding your network and building meaningful relationships. 

Feature	Description
Lead Recommendations	The tool provides personalized lead recommendations, suggesting potential prospects based on user preferences.
Advanced Search	LinkedIn Sales Navigator offers advanced search filters, enabling users to find prospects based on specific criteria.
InMail Messaging	Sales Navigator allows users to send direct messages (InMail) to prospects, even if they are not connected on LinkedIn.
Sales Insights and Alerts	Users receive real-time insights and alerts on key activities and updates from their saved leads and accounts.
Team Collaboration	Sales Navigator offers features for team collaboration, allowing sales teams to share and work together on leads and accounts.
CRM Integration	It integrates seamlessly with CRM platforms, enabling users to sync and manage their leads and contacts more efficiently.

Pricing

LinkedIn Sales Navigator offers three different pricing editions to cater to various needs and budgets. Along with these options, they also provide a free trial so that users can experience the tool firsthand before making a commitment. To get specific pricing details for LinkedIn Sales Navigator, it’s best to reach out to the software provider directly.

3. Hubspot SalesHub

HubSpot Sales Hub is a comprehensive sales platform designed to help businesses streamline their sales processes, improve productivity, and close more deals. It offers a range of features and functionalities to enhance sales efficiency and effectiveness. Here is an overview of the features and description of HubSpot Sales Hub:

Feature	Description
Sales Analytics	Gain valuable insights into your sales performance, track key metrics, and make data-driven decisions to optimize results.
Document Management	Store, organize, and share sales collateral and documents with ease, enabling efficient collaboration with your team.
Contact Management	Manage and organize your contacts in one centralized place, track interactions, and gain insights on your relationships.
Email Tracking	Track email opens, clicks, and engagement to understand customer interest and tailor your follow-up accordingly.
Sales Automation	Automate repetitive tasks, such as email sequences and deal creation, to save time and focus on high-value activities.
Deal Management	Keep track of your deals, stages, and progress in the sales pipeline to effectively manage and close sales opportunities.

Pricing

Package	Price
Free Hubspot CRM	$0
Sales Hub Starter	$50 – 2 users per month
Sales Hub Professional	$500 – 5 users per month
Sales Hub Enterprise	$1200 – 10 users per month

4. Chorus

Chorus is like having a super-smart teammate that helps businesses unlock valuable insights from their sales calls and meetings. With Chorus, you can record and transcribe your sales calls, so you never miss a crucial detail. It’s like having a virtual notetaker that captures everything for you.

Feature	Description
Real-time Sales Coaching	Provide real-time guidance and feedback to sales reps during calls to improve their performance and increase win rates.
AI-powered Insights	Leverage artificial intelligence to detect sentiment, keywords, and important moments during conversations for deeper analysis.
Conversation Analysis	Analyze call recordings to gain insights into customer interactions, identify key trends, and coach sales representatives.
Call Recording	Automatically record and transcribe sales calls and meetings to capture important details and analyze conversations.
Analytics and Reporting	Access comprehensive analytics and reporting on call metrics, performance, and trends to identify areas for improvement.
Integration Capabilities	Seamlessly integrate with popular CRM and sales enablement tools to centralize data and streamline workflows.

Pricing

Pricing for Chorus is available upon request, as it can vary based on factors such as the size of the organization and specific requirements. The Chorus team will work with you to determine the most suitable pricing plan and any available discounts or promotions.

5. Traq.ai

Traq.ai’s platform is powered by artificial intelligence that records and transcribes your calls and takes detailed notes. It analyzes every discussion to uncover objections, identify opportunities, and capture essential information.

Feature	Description
Call recording	Effortlessly capture all the details of your sales calls without the need to take notes, allowing you to concentrate on the conversation.
Transcription	Traq.ai automatically transcribes all your calls, enabling you to quickly review them and identify the most important insights.
AI-powered analysis	By leveraging AI, Traq.ai examines your calls and recognizes significant takeaways, including objections, opportunities, and next steps.
Centralized deal intelligence storage	Conveniently retrieve all your call recordings, transcriptions, and insights from a single, centralized location whenever you require them.
Crystal-clear visibility into deals, pipelines, and coaching opportunities	Complete transparency into your deals, pipelines, and coaching prospects, empowering you to make more informed decisions and optimize your outcomes.

Pricing

Plan	Price
Free	$0
Individual Monthly Plan	$30 – 1 user per month
Professional Monthly Plan	$60 – 1 user per month upto 500 users (14 day free-trial)
Enterprise Plan	Price upon request

6. Winmo

Winmo is a sales intelligence platform that helps find suitable contacts and uncovera media opportunities. With Winmo’s comprehensive database of advertising and brand contacts, you’ll have all the inside information you need to make those important connections. 

Winmo gives insights into media spend that exposes exactly where the opportunities lie. It helps identify new sales prospects and reach the right decision-makers.

Feature	Description
Contact database	Winmo’s vast database consists of advertising and brand contacts’ details, such as their contact information, job titles, and social media profiles.
Media spend insights	Winmo reveals insightful media spend data, showcasing which brands advertise where and how much they invest. Stay ahead of the competition with real-time intelligence and make informed business decisions effortlessly.
Opportunity identification	With Winmo, sales professionals can uncover exciting new opportunities by discovering companies that are currently advertising or have plans to advertise.
Decision-maker targeting	Sales professionals can unlock the power of targeted outreach. It’s all about finding the right decision-makers and making meaningful connections. Get access to contact information and job titles of key decision-makers at advertising and brand companies, so you can reach out with confidence.
Deal closing	Gain valuable insights into media spend and uncover new opportunities to close more deals. With Winmo by your side, you’ll have the edge in understanding the market and finding those golden opportunities that lead to success.

Pricing

Pricing for Winmo is available upon request. They offer a free-trial version which then offer a custom quote depending on the business requirement, features and goals of the business.

7. Datanyze

Datanyze is a sales intelligence software that assists businesses in identifying and targeting their ideal customers. It has a vast database and advanced analytics that offer valuable insights on technology usage, market trends, and competitor analysis. 

Feature	Description
Account Prioritization	Prioritize your target accounts based on their technology usage, firmographics, and buying signals.
Lead Generation	Find and qualify leads with precision using Datanyze’s advanced search filters and prospecting tools.
Competitor Monitoring	Stay ahead of the competition by tracking your competitors’ technology usage, market presence, and sales strategies.
Market Analysis	Gain valuable market insights with Datanyze’s data on industry trends, market share, and emerging technologies.
Technology Tracking	Datanyze tracks the technologies used by companies, giving you a clear understanding of their tech stack.
Data Enrichment	Enrich your existing data with additional firmographic and technographic information to improve targeting and personalization.
Salesforce Integration	Seamlessly integrate Datanyze with Salesforce for enhanced sales productivity and data management.
Email Finder	Quickly find email addresses of key decision-makers and contacts within target companies.

Pricing

Plan	Price
Nyze Lite	$0
Nyze Pro	$55 per month
Custom	Available upon request

8. Apollo

Apollo is a comprehensive sales engagement platform designed to help businesses streamline their sales processes and accelerate revenue growth. With a wide range of features and functionalities, Apollo empowers sales teams to prospect, engage, and close deals more effectively.

Feature	Description
Sales Engagement	Track and manage your sales activities, including calls, emails, and meetings, within the Apollo platform.
Email Automation	Automate and personalize your email outreach with Apollo’s email automation capabilities, saving time and effort.
Contact Database	Access Apollo’s extensive contact database with millions of verified B2B contacts for targeted prospecting.
CRM Integration	Seamlessly integrate Apollo with popular CRM systems like Salesforce, HubSpot, and others for data synchronization.
Team Collaboration	Collaborate with your team members, share insights, and coordinate sales efforts within the Apollo platform.
Account Management	Manage and nurture your key accounts effectively by tracking their activities, engagement, and progress in the sales cycle.
Sales Cadences	Create and execute sales cadences, a series of targeted touchpoints, to engage prospects and move them through the sales funnel.
Lead Scoring	Identify and prioritize high-value leads with Apollo’s lead scoring algorithms based on engagement and fit criteria.
Sales Analytics	Gain insights into your sales performance and track key metrics with Apollo’s advanced analytics and reporting tools.

Pricing

Plan	Price
Free	$0
Basic	$49/month/user
Professional	$99/month/user
Organization	$79/month/user

9. Demandbase One

Demandbase is an account-based marketing platform that helps businesses identify, engage, and convert high-value target accounts. With a suite of advanced features and capabilities, Demandbase enables marketers to personalize their marketing efforts and drive revenue growth.

Feature	Description
Account-Based Analytics	Gain actionable insights into account engagement, campaign performance, and revenue impact through comprehensive analytics.
Advertising	Run targeted advertising campaigns to engage and convert key accounts, leveraging account-specific data and insights.
Intent Monitoring	Monitor online behavior and intent signals to identify accounts that are actively researching or showing buying intent.
Personalization	Deliver personalized experiences across various marketing channels, including websites, emails, and advertising campaigns.
Account Identification	Identify and prioritize target accounts based on firmographic and behavioral data, allowing for precise targeting.
Campaign Orchestration	Orchestrate account-based marketing campaigns across multiple channels, ensuring consistent and coordinated messaging.
Visitor Identification	Identify and track anonymous website visitors to gain insights into account interest and engagement.
CRM Integration	Integrate with popular CRM systems like Salesforce, allowing for seamless data synchronization and enhanced account visibility.
Sales Alignment	Align sales and marketing efforts by providing account-level insights and intelligence to sales teams for effective outreach.

Pricing

Pricing for Demandbase is typically based on the specific needs and requirements of each business, and they offer customized pricing packages tailored to individual customer needs.

10. 6Sense

6sense is an innovative account-based orchestration platform that empowers B2B marketing and sales teams to identify, engage, and convert high-potential prospects. By leveraging advanced AI and big data analytics, 6sense provides actionable insights and predictive intelligence to drive revenue growth.

Feature	Description
Intent Monitoring	Track and analyze buyer intent signals to identify accounts showing active interest and engage them at the right time.
Personalization	Deliver hyper-personalized experiences across marketing channels by tailoring content and messaging to individual accounts.
Predictive Scoring	Utilize AI-driven predictive models to score accounts and prioritize leads based on their likelihood to convert.
Account Identification	Identify and prioritize target accounts based on intent data, firmographics, and buying stage indicators.
CRM Integration	Seamlessly integrate with popular CRM systems to ensure data synchronization and enable a unified view of account activity.
Revenue Analytics	Gain comprehensive visibility into campaign performance, pipeline acceleration, and revenue impact with detailed analytics.
Campaign Orchestration	Orchestrate targeted, account-based marketing campaigns across multiple channels for a cohesive and integrated approach.
Sales Enablement	Equip sales teams with account-level insights and recommendations to improve outreach effectiveness and win rates.

Pricing

Pricing for 6sense is typically based on the specific needs and requirements of each business, and they offer customized pricing packages tailored to individual customer needs.

11. Cognism

Cognism is a sales intelligence and lead generation platform that helps businesses find and engage with their ideal customers. It combines AI technology and human data research to provide accurate and up-to-date contact information, company insights, and market intelligence.

Feature	Description
Sales Engagement	Streamline your sales outreach with email automation, personalized messaging, and activity tracking.
Data Compliance	Ensure compliance with data protection regulations by accessing reliable and GDPR-compliant contact information.
Company Profiling	Gain deep insights into target companies, including financial data, employee count, technology usage, and more.
Contact Enrichment	Enhance your existing lead data by appending accurate contact information, including email addresses and phone numbers.
Prospect Search	Find your target prospects using advanced search filters, such as industry, job title, company size, and location.
Analytics and Reports	Measure and analyze your sales performance with in-depth analytics, dashboards, and reporting capabilities.
CRM Integration	Seamlessly integrate with popular CRM systems to sync data and enhance your sales processes.
Intent Data	Leverage real-time buyer intent signals to identify prospects who are actively researching products or services.

Pricing

Cognism offers various pricing packages tailored to different business needs, and they can provide customized pricing based on your specific requirements.

Conclusion

Sales intelligence tools are game-changers, offering a wide range of benefits tailored to your needs. Whether it’s finding email addresses or streamlining your entire sales process, the right stack can work wonders for your team. 

Imagine spending less time researching and more time connecting with and closing those promising leads. Get ready to supercharge your sales game with the perfect sales intelligence stack for your business.

Take the burden off your sales reps and boost their productivity by eliminating the need for manual CRM data entry with Nektar. Empower your sales teams with accurate and comprehensive data in your CRM, allowing them to gain valuable insights into deals and pipeline. Say goodbye to data hassles and equip your reps with the tools they need to excel in their sales efforts.

See Nektar in action.