Surviving the Downturn: Pivot from “Growth” to “Productivity” to Address Revenue Leakage
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Surviving the Downturn: Pivot from “Growth” to “Productivity” to Address Revenue Leakage

The “growth at all costs” mantra of the last few years gave rise to the “shiny object syndrome” in tech investment. With cheap capital and easy funding, organizations kept adding tools to their tech stack to address a plethora of problems they faced. This towering tech stack soon turned into a primary source of revenue…

How to Drive Sales and Marketing Alignment With Unified Data

How to Drive Sales and Marketing Alignment With Unified Data

Sales and marketing alignment is a huge ongoing problem. 9 in 10 sales and marketing professionals say they’re misaligned. That’s worrying, particularly in a fast-moving business environment.  Since sales and marketing performances are measured differently, both teams use different approaches and systems, create disjointed content, maintain a passive relationship, and set disconnected goals. All of…

Migrating your CRM to Salesforce? Don’t Leave Behind Crucial Activity Data!
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Migrating your CRM to Salesforce? Don’t Leave Behind Crucial Activity Data!

Your CRM system contains critical information about your customers that can help drive positive business outcomes. When you decide to migrate to a new CRM system like Salesforce, you don’t want to lose out on this valuable data from the old system.  But loss of critical activity data during CRM data migration continues to bother…

July 2022 Product Release Blog

July 2022 Product Release Blog

We’re patting ourselves on the back today because this is our very first product release blog. What it means is that you will learn about our latest product developments (and improvements) that enhance your Nektar experience—presenting our July 2022 product updates to you! SPOTLIGHT Deal Alerts to increase proactive hustle When you log into Nektar’s…

8 Types of Dirty Data That’s Sitting in Your CRM
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8 Types of Dirty Data That’s Sitting in Your CRM

One of the most significant sources of business cost is dirty data – a towering $13 million on average, per year.  And it’s not just the financial impact.  With dirty data, your reps have difficulty tracking the lead’s source. They lose precious time and face the brunt of lower productivity. Not only this, it also…

How to Navigate the Downturn With Accurate Revenue Data
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How to Navigate the Downturn With Accurate Revenue Data

“No one can predict how bad the economy will get, but things don’t look good.” This was the first point in the email sent out by the top start-up accelerator Y Combinator to its founders in May 2022. Y Combinator isn’t the only one publishing a “black swan” event memo for its portfolio companies.  VC…

Increase Win Rates and Drive Revenue With AI-Based Guided Selling
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Increase Win Rates and Drive Revenue With AI-Based Guided Selling

An alarming number of reps are missing their quota as B2B selling gets more complex. How can revenue leaders achieve higher win rates in such a scenario? The answer lies in adopting the right technology.  AI-based guided selling can transform win rates and close more deals than ever before. Now is the time to make…