Tune into conversations with enterprise revenue leaders
here.
Consider this scenario. You’re in the middle of your weekly deal review with one of your reps. In the review, she tells you there were 5 people involved in the last meeting. You ask her more about them. And you tell her to multithread with all these stakeholders in the buying committee of the deal….
Your sales process is like a road. Driving on this road is never going to be a linear journey from one point to another. Like any sales process, you can expect a bumpy ride with several roadblocks on the way to the ultimate destination. It’s not enough to just look at the rearview mirror and…
A B2B buyer is no longer a singular entity. It’s a group of people. More than half of global business buyers purchase in complex buying scenarios that include more people, more departments, and generally higher price points. And the average number of buyers in this group is made up of 7 to 20 people! But…
Driving revenue is no longer a solo effort. It is a relay. Sales, marketing and customer success teams work together to reach a common goal – higher revenue. And it’s not about revenue generation alone. It’s about how revenue teams can drive predictable revenue quarter after quarter. This revenue engine can run when all revenue-generating…
Revenue leaders invest millions in data systems like CRMs. Their need is simple. They want to get higher ROI through better visibility into sales opportunities, increased sales productivity, efficient operations and a solid customer experience. But reality paints a different picture. Revenue leaders are unable to extract true value out of the data in their…
There hasn’t been a time that demanded sustainable revenue growth more than now. Economic headwinds of the last few months have forced businesses to rethink their revenue growth strategies and focus on efficiency. This means getting away with anything that does not make a positive dent in revenue or causes revenue to leak across the…
Salesforce data migration is a challenging project for most operations leaders. Your CRM system contains critical information about your customers that can help drive positive business outcomes. When you decide to migrate to a new CRM system like Salesforce, you don’t want to lose out on this valuable data from the old system. But loss…
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