CRM

In conversation with Mahesh Kumar on The Revenue Lounge podcast, we discussed orchestrating siloed data to drive business decisions. Now, we’ve turned this into a practical RevOps guide for you.  Mahesh is a RevOps leader with more than 11 years of experience in high-growth and dynamic sales and marketing environments. He started with sales, moving…

CRM. A critical hub of the RevOps machine today and, therefore, one of the steepest investments companies make.  But do reps adopt these tools the way they should?  On average, the modern sales tech stack has 13 tools, which is a lot. Yet companies have burned $313,000 because reps resist adopting these tools.  For as much as 76% of…

Revenue Operations or RevOps has seen quick adoption across businesses in the last few years, particularly in the SaaS industry.  Organizations go for it because it accelerates revenue growth and go-to-market (GTM) efficiency by centralizing operations. It supports revenue-generating teams (including sales, marketing, and customer success) and their processes, systems, technologies, and reporting analytics.  The end…

The ongoing economic uncertainty has slowed down funding to a large extent, prompting revenue leaders to look at business success differently. Cutting down the focus on growth at all costs, they’re now pursuing “productivity at all costs.” So, where should you double down as a revenue leader to boost rep productivity?  CRM, the central hub of…

Revenue leakage is real. And CRM data leakage is one of the leading culprits responsible for revenue leaks, fly-wheeling into multiple misses at different points before, during, and after a sales deal is closed. It’s so damaging that companies lose as much as 10% of their annual revenue.  So, what can you do about it? Before we…

The average sales tech stack stands 13 tools tall today.  You’re probably just quipping – why should it not? The benefits of sales tools are hardly a secret anymore. From streamlining and organizing to automating sales processes for better win rates and successful deal closures, organizations are reaping the rewards of deploying technology in sales. …

It’s routine to check in on your pipeline and team performance in the CRM everyday. But did you ever stop to second guess if the data that facilitates crucial sales decisions is really all that reliable?  Your sales data determines your team’s daily course of action on every account, powers forecasts, and in turn upholds…