CRM

It is often said that data is the new oil in the modern business world. Companies spend millions trying to extract correct data from the appropriate resources.  The same is true for the sales team. Sales representatives often spend up to 20% of their time updating their CRM! Even after this, half of the contacts…

CRM is the soul of every modern business today. It serves as the epicenter for managing customer relationships and sales processes.  But, what gives it that special edge?  CRM automation – that’s right! The automation capabilities take it to a whole new level.  With automation, businesses have stopped wasting resources on repetitive tasks that have…

CRM adoption. Two words which are enough to run a chill down a revenue leader’s spine. Less than 40% of companies have full-scale adoption of a CRM. Why?  The #1 challenge while adopting or working with a CRM is data entry leading to an even bigger problem of CRM failures. No wonder, 23% of people…

91% of companies with more than 11 employees use Customer Relationship Management (CRM). However, only 12% of them actually use an AI-powered CRM tool! A lot of users believe that AI in CRM is still in the future and the current processes don’t require automation. But is this the case? What is an AI-powered CRM,…

Having the best CRM data management strategies in your arsenal can help you prevent several revenue leakages in your business. Data interactions went up by a whopping 5000% between 2010 and 2020. With this amount of data to handle and manage, businesses need a plan of action. This is where CRM data management comes into…

On average, in a B2B company, the volume of prospect and customer data doubles every 12-18 months.  This massive influx comes with a significant risk of errors, duplicates, outdated records, and other inconsistencies creeping into your CRM. The longer this dirty data sits in your CRM, the worse the outcomes of your CRM would get…

CRM is one of the steepest investments in your tech stack. But even the most expensive or functionally superior CRM won’t work if the data in it is not clean. Your CRM needs good quality data in it to do its job well. But it’s not about how much data you have. It’s about the…

Building a successful CRM implementation process is paramount to building long-lasting customer relationships. But here’s the catch. CRM implementation failure rate today is close to a whopping 70%.  The major culprit is lack of poor planning, among many other things.  We recently spoke to Craig Handy who is the Director of RevOps at York IE…