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What is data cleansing? Data. It’s the lifeblood of modern business, fuelling insights, driving decisions, and ultimately, shaping success in the larger picture. But raw data is often messy, riddled with inconsistencies, errors, and duplicates. This “dirty data” can lead to inaccurate analysis, flawed decision-making, and eventually wasted resources. The amount of data around us…
One of the most significant sources of business cost is dirty data – a towering $13 million on average, per year. And it’s not just the financial impact. With dirty data, your reps have difficulty tracking the lead’s source. They lose precious time and face the brunt of lower productivity. Not only this, it also…
Revenue leaders invest millions in data systems like CRMs. Their need is simple. They want to get higher ROI through better visibility into sales opportunities, increased sales productivity, efficient operations and a solid customer experience. But reality paints a different picture. Revenue leaders are unable to extract true value out of the data in their…
It is often said that data is the new oil in the modern business world. Companies spend millions trying to extract correct data from the appropriate resources. The same is true for the sales team. Sales representatives often spend up to 20% of their time updating their CRM! Even after this, half of the contacts…
CRM is the soul of every modern business today. It serves as the epicenter for managing customer relationships and sales processes. But, what gives it that special edge? CRM automation – that’s right! The automation capabilities take it to a whole new level. With automation, businesses have stopped wasting resources on repetitive tasks that have…
The CRM system sits at the center of your tech stack. And often, it’s the first and most important investment you’ll make. An excellent reason behind the CRM’s importance is that it significantly contributes to revenue-generating tasks like lead generation and customer retention. But what happens when the key to driving ROI, aka clean CRM…
CRM adoption. Two words which are enough to run a chill down a revenue leader’s spine. Less than 40% of companies have full-scale adoption of a CRM. Why? The #1 challenge while adopting or working with a CRM is data entry leading to an even bigger problem of CRM failures. No wonder, 23% of people…
91% of companies with more than 11 employees use Customer Relationship Management (CRM). However, only 12% of them actually use an AI-powered CRM tool! A lot of users believe that AI in CRM is still in the future and the current processes don’t require automation. But is this the case? What is an AI-powered CRM,…
Having the best CRM data management strategies in your arsenal can help you prevent several revenue leakages in your business. Data interactions went up by a whopping 5000% between 2010 and 2020. With this amount of data to handle and manage, businesses need a plan of action. This is where CRM data management comes into…
On average, in a B2B company, the volume of prospect and customer data doubles every 12-18 months. This massive influx comes with a significant risk of errors, duplicates, outdated records, and other inconsistencies creeping into your CRM. The longer this dirty data sits in your CRM, the worse the outcomes of your CRM would get…
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