Listen to what good RevOps looks like at The Revenue Lounge,here
Building a successful CRM implementation process is paramount to building long-lasting customer relationships. But here’s the catch. CRM implementation failure rate today is close to a whopping 70%. The major culprit is lack of poor planning, among many other things. We recently spoke to Craig Handy who is the Director of RevOps at York IE…
CRM data governance relies on a solid system. This includes implementing processes to ensure the data seamlessly flows in the system across departments, while simultaneously maintaining the quality, usability, and accessibility of this data. CRMs are are considered an upgrade or a quick fix to marketing, sales, and service performances. The data gathered is meant…
83% of CRM data migrations fail. And with cost and time overruns along the way. But technology is not to blame. Some data migrations are doomed from the start. Why? Because they don’t follow a step-by-step process. Any team that has successfully migrated their data would probably agree. That a well-defined migration plan helped prevent…
Data. The most flashy word out there. The next buzzword – “data-driven”. Business owners chase after being “data-driven”. But what if the insights you’re driving from your sales data is inaccurate? Because your sales data quality is messy to begin with. Imagine – you invest in new products, expand to new markets or change your…
In today’s hyper-competitive business landscape, organizations are increasingly recognizing the indispensable value of data in driving growth. However, the sheer volume, velocity, and variety can pose significant data cleaning challenges. Data hygiene issues can hinder decision-making, customer experiences, and overall operational efficiency. As a RevOps team, you need to be able to help all teams….
One of the most significant sources of business cost is dirty data – a towering $13 million on average, per year. And it’s not just the financial impact. With dirty data, your reps have difficulty tracking the lead’s source. They lose precious time and face the brunt of lower productivity. Not only this, it also…
In conversation with Mahesh Kumar on The Revenue Lounge podcast, we discussed orchestrating siloed data to drive business decisions. Now, we’ve turned this into a practical RevOps guide for you. Mahesh is a RevOps leader with more than 11 years of experience in high-growth and dynamic sales and marketing environments. He started with sales, moving…
CRM. A critical hub of the RevOps machine today and, therefore, one of the steepest investments companies make. But do reps adopt these tools the way they should? On average, the modern sales tech stack has 13 tools, which is a lot. Yet companies have burned $313,000 because reps resist adopting these tools. For as much as 76% of…
Revenue Operations or RevOps has seen quick adoption across businesses in the last few years, particularly in the SaaS industry. Organizations go for it because it accelerates revenue growth and go-to-market (GTM) efficiency by centralizing operations. It supports revenue-generating teams (including sales, marketing, and customer success) and their processes, systems, technologies, and reporting analytics. The end…
The ongoing economic uncertainty has slowed down funding to a large extent, prompting revenue leaders to look at business success differently. Cutting down the focus on growth at all costs, they’re now pursuing “productivity at all costs.” So, where should you double down as a revenue leader to boost rep productivity? CRM, the central hub of…
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