A Successful CRM Implementation is Possible. Here’s How.

A Successful CRM Implementation is Possible. Here’s How.

Building a successful CRM implementation process is paramount to building long-lasting customer relationships. But here’s the catch. CRM implementation failure rate today is close to a whopping 70%.  The major culprit is lack of poor planning, among many other things.  We recently spoke to Craig Handy who is the Director of RevOps at York IE…

5 Tips to Build a CRM Data Governance Strategy

5 Tips to Build a CRM Data Governance Strategy

CRM data governance relies on a solid system.  This includes implementing processes to ensure the data seamlessly flows in the system across departments, while simultaneously maintaining the quality, usability, and accessibility of this data. CRMs are are considered an upgrade or a quick fix to marketing, sales, and service performances. The data gathered is meant…

6 Steps to Elevate Sales Data Quality in your CRM

6 Steps to Elevate Sales Data Quality in your CRM

Data. The most flashy word out there.  The next buzzword – “data-driven”.  Business owners chase after being “data-driven”. But what if the insights you’re driving from your sales data is inaccurate? Because your sales data quality is messy to begin with. Imagine – you invest in new products, expand to new markets or change your…

Unlocking Data Success: How RevOps Can Transform Data Hygiene for Companies
|

Unlocking Data Success: How RevOps Can Transform Data Hygiene for Companies

In today’s hyper-competitive business landscape, organizations are increasingly recognizing the indispensable value of data in driving growth. However, the sheer volume, velocity, and variety can pose significant  data cleaning challenges. Data hygiene issues can hinder decision-making, customer experiences, and overall operational efficiency.  As a RevOps team, you need to be able to help all teams….

A RevOps Guide to Orchestrating Siloed Data in Your Business
|

A RevOps Guide to Orchestrating Siloed Data in Your Business

In conversation with Mahesh Kumar on The Revenue Lounge podcast, we discussed orchestrating siloed data to drive business decisions. Now, we’ve turned this into a practical RevOps guide for you.  Mahesh is a RevOps leader with more than 11 years of experience in high-growth and dynamic sales and marketing environments. He started with sales, moving…

4 Ways to Drive CRM Adoption Among Your Sales Reps
|

4 Ways to Drive CRM Adoption Among Your Sales Reps

CRM. A critical hub of the RevOps machine today and, therefore, one of the steepest investments companies make.  But do reps adopt these tools the way they should?  On average, the modern sales tech stack has 13 tools, which is a lot. Yet companies have burned $313,000 because reps resist adopting these tools.  For as much as 76% of…

Clean and Complete CRM Data Is Crucial to Make RevOps Successful. Here’s How.
|

Clean and Complete CRM Data Is Crucial to Make RevOps Successful. Here’s How.

Revenue Operations or RevOps has seen quick adoption across businesses in the last few years, particularly in the SaaS industry.  Organizations go for it because it accelerates revenue growth and go-to-market (GTM) efficiency by centralizing operations. It supports revenue-generating teams (including sales, marketing, and customer success) and their processes, systems, technologies, and reporting analytics.  The end…

5 CRM Data Challenges that Impact Sales Productivity
|

5 CRM Data Challenges that Impact Sales Productivity

The ongoing economic uncertainty has slowed down funding to a large extent, prompting revenue leaders to look at business success differently. Cutting down the focus on growth at all costs, they’re now pursuing “productivity at all costs.” So, where should you double down as a revenue leader to boost rep productivity?  CRM, the central hub of…