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One of the most significant sources of business cost is dirty data – a towering $13 million on average, per year. And it’s not just the financial impact. With dirty data, your reps have difficulty tracking the lead’s source. They lose precious time and face the brunt of lower productivity. Not only this, it also…
A lot of businesses have been relying on third-party data for years to target their buyers. However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…
The market for CRM systems is exploding. The global market for CRMs is expected to reach $63.91 billion this year. While this says a lot about the increasing demand for CRMs, it does not give a true picture of how valuable CRMs really are. When it comes to realizing the true value of a CRM…
Your CRM has tons of data in it. As per a survey, organizations have an average of 250k records sitting in their CRM. But how valuable is this data in driving the insights that can actually impact the growth of an organization? The answer is unfortunate. Only 5% of organizations trust their CRM data to…
There are various reasons why revenue might be falling for your company. Most of these reasons might be in your radar, and your strategy might include improving on those parameters in the next quarter. But there is one silent killer in your revenue engine you might not be aware of. Ignoring this aspect can cost…
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