How to Navigate the Downturn With Accurate Revenue Data
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How to Navigate the Downturn With Accurate Revenue Data

“No one can predict how bad the economy will get, but things don’t look good.” This was the first point in the email sent out by the top start-up accelerator Y Combinator to its founders in May 2022. Y Combinator isn’t the only one publishing a “black swan” event memo for its portfolio companies.  VC…

5 Ways Siloed Data is Burning Your Revenue
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5 Ways Siloed Data is Burning Your Revenue

There are various reasons why revenue might be falling for your company. Most of these reasons might be in your radar, and your strategy might include improving on those parameters in the next quarter.  But there is one silent killer in your revenue engine you might not be aware of. Ignoring this aspect can cost…

15 Sales Metrics Every Revenue Operations Leader Should Track
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15 Sales Metrics Every Revenue Operations Leader Should Track

If you are in revenue operations, you already must have a ton of sales data within your arm’s reach. But which data is most crucial to track and gain insights from?  And which numbers, if tracked right, can have an exponential impact on your revenues? You can find an answer to this million dollar question…

What is Revenue Operations and Why Is It So Important?

What is Revenue Operations and Why Is It So Important?

The transformation to Revenue Operations (RevOps) as an operating model has been gaining momentum over the last few years.  According to Gartner, 75% of the highest-growth companies in the world will deploy a RevOps model by 2025. This explains the increase in RevOps roles on LinkedIn in the last two years.  Be it VP Revenue Operations, Director Revenue Operations,…

The Power of a First-Party Data Strategy
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The Power of a First-Party Data Strategy

A lot of businesses have been relying on third-party data for years to target their buyers.  However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…

Building a GTM team for predictable revenue growth!

Building a GTM team for predictable revenue growth!

One of the most popular questions I get from early-stage B2B SaaS founders and sales leaders is “How to build a Go To Market team that delivers high growth rates”. The keyword I often find missing in the above question is “predictable”. Unfortunately, a lot of SaaS businesses struggle with lumpy phases of growth as…

Revenue leader’s guide to successful board meetings!
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Revenue leader’s guide to successful board meetings!

It’s quite common for sales leaders to get invited to board meetings. So, what do you do when called in to present your sales strategy and report card to the board? At Nektar.ai, we spoke to 72 professionals who have been Board members, VP Sales, Founders and CEOs and asked them this very same question. This…