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Driving sales efficiency remains the ultimate goal for most businesses. Going after the right deals, building long-lasting relationships with multiple buyers in an account is key. This evolving landscape demands sales teams to be agile, strategic, and, most importantly, armed with the right data. And at the heart of this data-driven revolution lies B2B contact…
The rapid growth of Account Based Marketing (ABM) tools proves a couple of things. One, you can’t please everyone – not in today’s competitive B2B market. And two, you better focus on the markets that really matter. But running multi-channel ABM campaigns at scale is no joke. That said, the latest ABM tools make the…
The transformation to Revenue Operations (RevOps) as an operating model has been gaining momentum over the last few years. According to Gartner, 75% of the highest-growth companies in the world will deploy a RevOps model by 2025. This explains “Head of Revenue Operations” making it to the top list of the fastest growing job titles in the…
SaaStr Europa is here! Get ready to party like never before with our curated listicle featuring the hottest events in town during your time at SaaStr Europa 2023! From the electrifying Post SaaStr Networking Party to classy dinner parties, we’ve got you covered. Prepare for a whirlwind of excitement, networking opportunities, and unforgettable memories that…
Looking to take your networking and socializing to the next level at the Forrester B2B Summit 2023? Look no further! We’ve curated a list of the hottest parties happening during the summit, ensuring you have a fantastic time while connecting with industry leaders, enjoying live entertainment, and creating lasting memories. From poolside gatherings to VIP…
A lot of businesses have been relying on third-party data for years to target their buyers. However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…
One of the most popular questions I get from early-stage B2B SaaS founders and sales leaders is “How to build a Go To Market or GTM team that delivers high growth rates”. The keyword I often find missing in the above question is “predictable”. Unfortunately, a lot of SaaS businesses struggle with lumpy phases of…
It’s quite common for sales leaders to get invited to board meetings. So, what do you do when called in to present your sales strategy and report card to the board? At Nektar.ai, we spoke to 72 professionals who have been Board members, VP Sales, Founders and CEOs and asked them this very same question. This…
“No one can predict how bad the economy will get, but things don’t look good.” This was the first point in the email sent out by the top start-up accelerator Y Combinator to its founders in May 2022. Y Combinator isn’t the only one publishing a “black swan” event memo for its portfolio companies. All…
There are various reasons why revenue might be falling for your company. Most of these reasons might be in your radar, and your strategy might include improving on those parameters in the next quarter. But there is one silent killer in your revenue engine you might not be aware of. Ignoring this aspect can cost…
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