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The CRM system sits at the center of your tech stack. And often, it’s the first and most important investment you’ll make. An excellent reason behind the CRM’s importance is that it significantly contributes to revenue-generating tasks like lead generation and customer retention. But what happens when the key to driving ROI, aka clean CRM…
CRM adoption. Two words which are enough to run a chill down a revenue leader’s spine. Less than 40% of companies have full-scale adoption of a CRM. Why? The #1 challenge while adopting or working with a CRM is data entry leading to an even bigger problem of CRM failures. No wonder, 23% of people…
91% of companies with more than 11 employees use Customer Relationship Management (CRM). However, only 12% of them actually use an AI-powered CRM tool! A lot of users believe that AI in CRM is still in the future and the current processes don’t require automation. But is this the case? What is an AI-powered CRM,…
Having the best CRM data management strategies in your arsenal can help you prevent several revenue leakages in your business. Data interactions went up by a whopping 5000% between 2010 and 2020. With this amount of data to handle and manage, businesses need a plan of action. This is where CRM data management comes into…
On average, sales teams use 10 tools to close deals. Not just that. There are multiple tools for each revenue function as well. As a buyer, it could be overwhelming to step into this scenario. And at the end of it all, if you can’t strategically implement tools, you risk causing revenue leakage. However, the…
There hasn’t been a time that demanded sustainable revenue growth more than now. Economic headwinds of the last few months have forced businesses to rethink their revenue growth strategies and focus on efficiency. This means getting away with anything that does not make a positive dent in revenue or causes revenue to leak across the…
On average, in a B2B company, the volume of prospect and customer data doubles every 12-18 months. This massive influx comes with a significant risk of errors, duplicates, outdated records, and other inconsistencies creeping into your CRM. The longer this dirty data sits in your CRM, the worse the outcomes of your CRM would get…
Customer experience holds a significant place at the center of the RevOps universe. Companies that excel at customer experience have been seen to achieve more than 2x of revenue growth. And for businesses, improving the customer experience has increased: There’s no avoiding it. A laser-like focus on customer experience is critical for sustainable and long-term…
Do you have a way to confirm if the data in your CRM is correct? Or if it is reliable for gathering useful insights to improve the sales process? Can it help generate better forecasts? If you said no, you’re not alone. 70% of revenue leaders are not confident in the accuracy of their CRM…
CRM is one of the steepest investments in your tech stack. But even the most expensive or functionally superior CRM won’t work if the data in it is not clean. Your CRM needs good quality data in it to do its job well. But it’s not about how much data you have. It’s about the…
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