B2B Customer Journey Mapping: A RevOps Guide

B2B Customer Journey Mapping: A RevOps Guide

One non-negotiable aspect of revenue generation today is a maniacal focus on the customer. It is vital to understand your customers and their journey. Revenue leaders who steer these businesses should possess comprehensive visibility into every phase of the customer journey.  Business leaders must be capable of capturing this invaluable customer data, as the derived…

Mastering the Data Battle: A RevOps Guide to Conquer Bad Data

Mastering the Data Battle: A RevOps Guide to Conquer Bad Data

Most organizations, particularly those that scale quickly, face an extensive challenge with poor quality data. It keeps businesses from maximizing opportunity, contact, account and intent data to improve revenue growth.  Can something be done to solve a challenge as big as this? We recently discussed this with RevOps and data expert Melissa McCready, Founder &…

6 Steps to Elevate Sales Data Quality in your CRM

6 Steps to Elevate Sales Data Quality in your CRM

Data. The most flashy word out there.  The next buzzword – “data-driven”.  Business owners chase after being “data-driven”. But what if the insights you’re driving from your sales data is inaccurate? Because your sales data quality is messy to begin with. Imagine – you invest in new products, expand to new markets or change your…

Signifyd’s Journey of Moving from a Siloed GTM Structure to a RevOps Model

Signifyd’s Journey of Moving from a Siloed GTM Structure to a RevOps Model

Most fast-growing B2B companies come across silos as they scale. A RevOps model helps break this silos and align GTM teams towards common goals. But it’s easier said than done. Moving from a siloed GTM structure to a RevOps model requires great planning, focus and execution. In this article, we explore how a company successfully…

Unlocking Data Success: How RevOps Can Transform Data Hygiene for Companies
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Unlocking Data Success: How RevOps Can Transform Data Hygiene for Companies

In today’s hyper-competitive business landscape, organizations are increasingly recognizing the indispensable value of data in driving growth. However, the sheer volume, velocity, and variety can pose significant  data cleaning challenges. Data hygiene issues can hinder decision-making, customer experiences, and overall operational efficiency.  As a RevOps team, you need to be able to help all teams….

How HubSpot Drives Customer Retention With RevOps

How HubSpot Drives Customer Retention With RevOps

RevOps expert Sid Kumar recently spoke to Abhijeet Vijayvergiya about the the importance of customer retention in lean times. And how HubSpot views customer retention from a RevOps lens. Sid is the SVP of RevOps at HubSpot and counted among the top 100 RevOps leaders of our times. Here’s the link to the full conversation:…

Everything You Need To Know About Revenue Enablement

Everything You Need To Know About Revenue Enablement

An evolving buyer journey is prompting the rise of self-serve solutions. As much as 81% of buyers want more self-serve options from sellers. Additionally, 72% of buyers also want a rep-free experience.  Buyers know they can find more information on solutions through digital channels. When they do contact a seller, they already have enough details…

The Ultimate Guide to After-Parties at the Forrester B2B Summit 2023
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The Ultimate Guide to After-Parties at the Forrester B2B Summit 2023

Looking to take your networking and socializing to the next level at the Forrester B2B Summit 2023? Look no further!  We’ve curated a list of the hottest parties happening during the summit, ensuring you have a fantastic time while connecting with industry leaders, enjoying live entertainment, and creating lasting memories.  From poolside gatherings to VIP…

Why your B2B Ideal Customer Profile Needs to Shift in 2024
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Why your B2B Ideal Customer Profile Needs to Shift in 2024

As a RevOps leader, you know how critical it is to have a clear message that resonates with your ideal customer profile (ICP). It’s a message that you’ve likely spent countless hours refining, testing, and perfecting over the last few years. But what if I told you that the message you thought was working may…