Nektar.ai vs. People.ai:
The Tool of Choice for First-Party Customer Data?

Learn why not just Sales teams but also Customer Success, Business Development, Partnerships, Solution Engineering, Professional Services, and Account Management teams use Nektar to gain clean and complete first-party customer data.

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Trusted by high performing global revenue teams

Why Nektar.ai Wins?

Data-first strategy

GTM teams have a data problem, not an insights problem. Nektar-added data will remain in your standard CRM objects even if you choose to terminate Nektar.

CRM-first approach

Nektar promises ‘Pristine CRM Data’. All captured data is always added to your CRM, giving you clean, complete, and reportable CRM data.

No user adoption required

Nektar embraces APIs and automation. There’s no UI for Nektar users. Data gets captured in the backend, making it the most convenient solution.

Data privacy

Nektar continuously maintains your CRM data, using your data. We never cross-reference data of other customers to enrich your data.

Real-time intelligence

Since data is added to your CRM in realtime, all your CRM dashboards get updated instantly. So you have access to the latest insights from the most updated data.

Full attribution reporting

Attribute meetings to every participant internal to your company without creating duplicates. This helps measure the effort and impact of each team member.

ROI on day 1 seems exaggerated?

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Nektar is Revolutionizing Revenue Data Management

On-demand historical data capture (data time travel)

Automated meeting status

Meeting invitees v/s attendees breakdown

Partner activity capture

Exact meeting end-time using Zoom APIs

Automated preferred OCR creation

Only actively involved buyers get added as OCRs

Update sync behavior based on human actions on Salesforce

AI + Human Intelligence (HI)

Link revenue activities to every participating contact on Salesforce

Link revenue activities to every participating internal user on Salesforce

Automated activity classification

Manual via Slack

Hear from our customers

moengage logo
“After implementing Nektar, we have better insight into how are opportunities handled and if timely follow-ups are happening, if we are engaging with right prospects at the demo stage.”
Vaibhav Anand
Associate Director, Enterprise Sales
moengage logo
“I instantly had that list of 3,500 people that we didn’t know about. And I was like, What you just gave me… as part of the pilot is more valuable than the $50,000 list we just bought from ZoomInfo.”
Jordan Zornes
Director Sales Enablement
moengage logo
“AEs engage with a lot of prospects, but sometimes they end up adding just one contact to an opportunity or a lead. They do not have the time or bandwidth to add every contact they’re speaking to. These were key contacts4L
Karthik Rajaram
Sales Ops Manager

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“We were dealing with significant leakage of our activity data in our CRM. We were looking for a partner to solve this issue. We found this partner in Nektar. Not only did we see 3000+ activity and 150+ contacts added during our seamless onboarding process, but this was done and will continue to be done without any user adoption needed. We are now starting to see a complete picture of our sales cycle.”
Bryant Krieger
Director, Revenue Operations at Archipelago