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A lot of businesses have been relying on third-party data for years to target their buyers. However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…
In most companies data is organized at a team level and one team cannot access the data or sources of the other team. For example, the marketing team gathers the intent data for a prospect based on the marketing campaigns they run, while the sales team captures the data on how this prospect is transformed…
One of the most popular questions I get from early-stage B2B SaaS founders and sales leaders is “How to build a Go To Market or GTM team that delivers high growth rates”. The keyword I often find missing in the above question is “predictable”. Unfortunately, a lot of SaaS businesses struggle with lumpy phases of…
It’s quite common for sales leaders to get invited to board meetings. So, what do you do when called in to present your sales strategy and report card to the board? At Nektar.ai, we spoke to 72 professionals who have been Board members, VP Sales, Founders and CEOs and asked them this very same question. This…
Revenue leakage is real. And CRM data leakage is one of the leading culprits responsible for revenue leaks, fly-wheeling into multiple misses at different points before, during, and after a sales deal is closed. It’s so damaging that companies lose as much as 10% of their annual revenue. So, what can you do about it? Before we…
The average sales tech stack stands 13 tools tall today. You’re probably just quipping – why should it not? The benefits of sales tools are hardly a secret anymore. From streamlining and organizing to automating sales processes for better win rates and successful deal closures, organizations are reaping the rewards of deploying technology in sales. …
It’s routine to check in on your pipeline and team performance in the CRM everyday. But did you ever stop to second guess if the data that facilitates crucial sales decisions is really all that reliable? Your sales data determines your team’s daily course of action on every account, powers forecasts, and in turn upholds…
It may be tough to keep up with everything new and upcoming in RevOps. But that’s not a problem when a RevOps podcast can tell you everything you need to know about the function’s past, present, and future. If you want to improve revenue operations and develop effective growth strategies, here are 21 podcasts you…
The “growth at all costs” mantra of the last few years gave rise to the “shiny object syndrome” in tech investment. With cheap capital and easy funding, organizations kept adding tools to their tech stack to address a plethora of problems they faced. This towering tech stack soon turned into a primary source of revenue…
Sales and marketing alignment is a huge ongoing problem. 9 in 10 sales and marketing professionals say they’re misaligned. That’s worrying, particularly in a fast-moving business environment. Since sales and marketing performances are measured differently, both teams use different approaches and systems, create disjointed content, maintain a passive relationship, and set disconnected goals. All of…
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