Clean and Complete CRM Data Is Crucial to Make RevOps Successful. Here’s How.
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Clean and Complete CRM Data Is Crucial to Make RevOps Successful. Here’s How.

ByNektar Team

Revenue Operations or RevOps has seen quick adoption across businesses in the last few years, particularly in the SaaS industry.  Organizations go for it because it accelerates revenue growth and go-to-market (GTM) efficiency by centralizing operations. It supports revenue-generating teams (including sales, marketing, and customer success) and their processes, systems, technologies, and reporting analytics.  The end…

5 CRM Data Challenges that Impact Sales Productivity
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5 CRM Data Challenges that Impact Sales Productivity

ByNektar Team

The ongoing economic uncertainty has slowed down funding to a large extent, prompting revenue leaders to look at business success differently. Cutting down the focus on growth at all costs, they’re now pursuing “productivity at all costs.” So, where should you double down as a revenue leader to boost rep productivity?  CRM, the central hub of…

$8.1Mn Seed As We Re-Imagine Modern B2B Sales: Our Story So Far

$8.1Mn Seed As We Re-Imagine Modern B2B Sales: Our Story So Far

ByAbhijeet Vijayvergiya

Yes, that’s Nektar.ai on Times Square. We are stoked to see that as well ahead of our US launch.  I am an accidental sales guy. While I am currently building a next-gen sales tech startup Nektar.ai, my entry into sales was serendipitous. So, where did it all start? Well, for starters, I am a Chemical Engineer…

The Power of a First-Party Data Strategy
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The Power of a First-Party Data Strategy

ByBhaswati B

A lot of businesses have been relying on third-party data for years to target their buyers.  However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…

Siloed data across revenue teams hinder revenue growth

Siloed data across revenue teams hinder revenue growth

ByAbhijeet Vijayvergiya

In most companies data is organized at a team level and one team cannot access the data or sources of the other team. For example, the marketing team gathers the intent data for a prospect based on the marketing campaigns they run, while the sales team captures the data on how this prospect is transformed…

Building a GTM Team for Predictable Revenue Growth
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Building a GTM Team for Predictable Revenue Growth

ByAbhijeet Vijayvergiya

One of the most popular questions I get from early-stage B2B SaaS founders and sales leaders is “How to build a Go To Market or GTM team that delivers high growth rates”. The keyword I often find missing in the above question is “predictable”. Unfortunately, a lot of SaaS businesses struggle with lumpy phases of…

Revenue leader’s guide to successful board meetings!
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Revenue leader’s guide to successful board meetings!

ByPrachi Goyal

It’s quite common for sales leaders to get invited to board meetings. So, what do you do when called in to present your sales strategy and report card to the board? At Nektar.ai, we spoke to 72 professionals who have been Board members, VP Sales, Founders and CEOs and asked them this very same question. This…

7 Ways CRM Data Leakage is Making You Bleed Revenue
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7 Ways CRM Data Leakage is Making You Bleed Revenue

ByNektar Team

Revenue leakage is real. And CRM data leakage is one of the leading culprits responsible for revenue leaks, fly-wheeling into multiple misses at different points before, during, and after a sales deal is closed. It’s so damaging that companies lose as much as 10% of their annual revenue.  So, what can you do about it? Before we…

CRM Data Leakage is Failing Your Sales Tech Stack. Here’s How.
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CRM Data Leakage is Failing Your Sales Tech Stack. Here’s How.

ByNektar Team

The average sales tech stack stands 13 tools tall today.  You’re probably just quipping – why should it not? The benefits of sales tools are hardly a secret anymore. From streamlining and organizing to automating sales processes for better win rates and successful deal closures, organizations are reaping the rewards of deploying technology in sales. …