territory mapping software

Top 10 Sales Territory planning Software to Consider in 2024

Explore the top 10 sales territory mapping software of 2023, designed for optimizing sales regions, enhancing team performance, and boosting efficiency.

Sales territory mapping activities involve visualizing, organizing, and optimizing sales regions to ensure effective coverage and maximize revenue potential. Strategic division of territories and assignment of sales representatives ensures businesses can enhance their market penetration and drive sales growth. 

However, you need efficient technology solutions to ensure success for your sales territory mapping activities. This is where a sales territory planning software comes into the picture. We bring you this guide to help you understand the solution better and identify the best software. It includes the top 10 solutions that deserve your attention in 2023. 

So get ready to empower your sales force with the tools they need to conquer new markets, increase efficiency, and drive revenue growth.

territory mapping software

10 Sales Territory Planning Software for 2023

Here are the top 10 sales territory planning software you can consider for your sales team.

1. Spotio

2. Mapline

3. Maptive

4. Batchgeo

5. Yellowfin

6. Badger Maps

7. Xactly AlignStart

8. SmartDraw

9. Alignmix

10. Maptitude

What is a Sales Territory Planning Software?

A Sales territory mapping software empowers businesses to manage and optimize their sales territories. Sales territory optimization helps increase sales by around 7%, It combines advanced technology with intuitive interfaces to help sales teams visualize, organize, and strategize their geographic regions for maximum effectiveness. The software provides interactive maps enabling users to plot and visualize territories precisely and flexibly.

Assigning sales representatives to specific territories ensures a balanced workload and enables sales teams to focus on cultivating relationships and generating revenue within their designated regions. The software also offers robust data analysis and reporting capabilities. It allows businesses to track key performance metrics, analyze sales data, and generate insightful reports for each territory. 

This data-driven approach helps identify trends and make informed decisions regarding territory adjustments, resource allocation, and sales strategies.

Overview of Best Sales Territory Planning Software

1. Spotio

Spotio offers a range of features to help businesses effectively manage their sales territories. Businesses can organize and divide territories to align with their unique needs, visualize lead and customer data on an interactive map, and gain valuable insights to drive growth. Let’s explore these key points in more detail:

Furthermore, Spotio’s advanced analytics and reporting capabilities give businesses actionable insights that drive growth. Analyzing sales revenue and conversion rates allows businesses to uncover trends and identify areas for improvement.

Key features:

  • Territory performance reports
  • Cut and assign territories 
  • Lead and customer data visualization

2. Mapline

Mapline equips businesses with the tools to manage their sales territories efficiently. Businesses can define, organize, and adjust territories according to their unique requirements. The software’s intuitive interface allows for seamless territory management, enabling businesses to optimize their sales efforts and allocate resources effectively. 

Additionally, Mapline offers robust route optimization features, ensuring that sales representatives can plan their visits most efficiently. Businesses can enhance productivity and improve customer satisfaction by minimizing travel time and maximizing customer interactions.

Key features:

  • Heatmaps for sales territory management
  • Sales route mapping
  • Competitive analysis for growth opportunities

3. Maptive

Maptive empowers businesses to visualize their location-based data on an interactive map instantly . Businesses can effortlessly plot their data, including current accounts, potential customers, and other relevant information, to gain valuable insights. 

Leveraging the software’s intuitive features helps businesses identify key trends, create effective strategies, and precisely target potential customers. Maptive also offers a range of customization tools, allowing businesses to personalize the look of their maps to align with their branding and preferences.

Key features:

  • Filter tool
  • Sales territory mapping and demographics tools
  • Heat mapping tool
  • Route optimization tool

4. Batchgeo

BatchGeo revolutionizes the way businesses view their sales information. Businesses can gain fresh perspectives by visualizing their sales data in new and meaningful ways. The software’s powerful analytics tools enable businesses to identify trends, hot spots, and cold zones within their sales territories, empowering them to take proactive action. 

BatchGeo’s mapping capabilities make it easy to identify potential target areas and focus on their most successful accounts. This data-driven approach helps businesses make informed decisions, optimize their sales strategies, and drive growth by capitalizing on untapped opportunities.

Key features:

  • Grouping fields
  • Geocoder
  • Advanced map marker clustering

5. Yellowfin

Yellowfin is a robust sales territory mapping software offering various features to enhance sales productivity. Businesses can leverage data storytelling and collaboration tools to communicate insights and align sales teams toward shared goals effectively. 

The software’s powerful data visualization capabilities allow businesses to transform complex sales data into visually engaging charts, graphs, and maps, enabling easier interpretation and analysis. Yellowfin also offers automation features that streamline repetitive tasks, saving time and reducing errors.

Key features:

  • Raster Map
  • GIS Google Map
  • GIS Bubble
  • GIS Heat

6. Badger Maps

Badger Maps provides businesses with a clear view of their clients’ locations at a glance. Companies can easily visualize their client base on an interactive map, enabling sales teams to understand their customers’ geographical distribution better. The software offers built-in filters that allow businesses to sort and segment their client base. 

Badger Maps seamlessly integrates with CRM systems, allowing businesses to import all client details directly into the software. This integration ensures that sales teams have access to up-to-date client information, streamlining their sales processes and enabling personalized interactions.

Key features:

  • Account management
  • Optimal route creation
  • Up-to-the-minute history on each client

7. Xactly AlignStar

Xactly AlignStar excels at creating equitable territories through continuous optimization. Businesses can ensure fair and balanced territories by leveraging advanced algorithms considering various factors such as sales potential. The software’s enhanced analytics capabilities enable businesses to optimize sales revenue and market penetration while visualizing advantageous territories. 

With AlignStar, sales teams can quickly and intuitively visualize sales opportunities within their territories, allowing them to prioritize leads, allocate resources effectively, and maximize sales potential.

Key features:

  • Interactive Map-Based Interface
  • Alignment Report Card
  • Optimizer and “What If” Analysis
  • Cloud Collaboration

8. SmartDraw

SmartDraw is a versatile sales territory mapping software that provides businesses powerful tools to optimize their sales processes. It streamlines sales workflows by creating flowcharts that visually represent the steps and stages of their sales process. This enables teams to identify bottlenecks, streamline operations, and improve efficiency. 

Additionally, SmartDraw offers strategy maps that allow businesses to focus their efforts by visually mapping out their sales strategies and objectives. It helps align teams, set clear goals, and track progress toward sales targets. Furthermore, SmartDraw empowers businesses to close more deals by creating visually compelling presentations.

Key features:

  • Seamless integrations
  • Easy data storage
  • Enhanced sharing and collaboration

9. Alignmix

Alignmix is an innovative sales territory mapping software offering various features to help businesses effectively manage their territories. With its unique ToughAlign technology, Alignmix makes it easy to adjust sales territory boundaries, allowing businesses to adapt and optimize their territories based on changing needs quickly.

The software’s territory labels provide instant feedback, enabling businesses to assess the impact of their changes and make data-driven decisions. Alignmix also offers three levels of hierarchy for territories, allowing businesses to create a comprehensive structure that aligns with their organizational needs.

Key features:

  • Easy import and export of data
  • Account and geography-based alignments
  • High quality zip code shapes and demographic data
  • International versions

10. Maptitude

Maptitude combines mapping software with comprehensive geographic data to help businesses analyze and understand how geography influences operations. You can make informed decisions by visualizing your data on interactive maps. Furthermore, you can also identify patterns, trends, and relationships that impact your sales territories. 

Maptitude’s powerful analytical capabilities will allow you to optimize sales strategies and resource allocation to maximize return on investment. With Maptitude, you will understand your market more deeply and make data-driven decisions that drive success.

Key features:

  • Census demographic data 
  • Desirable demographics 
  • Geocode/pin map your customers
  • Custom sales territories

Key Aspects of Sales Territory Mapping Activities

72% of companies with fewer than 50 opportunities each month fail to achieve their revenue goals. This is where sales territory mapping comes into the picture, as it helps improve the coverage area to enhance revenue potential.

Here are some key aspects of sales territory mapping activities:

1. Territory definition

Mapping software allows businesses to define territories based on geographic boundaries, customer demographics, sales potential, or a combination. For example, a pharmaceutical company may divide territories based on healthcare provider density, ensuring each representative has a manageable number of doctors to engage with.

2. Sales assignment

Once territories are defined, sales representatives can be assigned to specific regions based on expertise, performance history, or customer relationships. For instance, a technology company may assign top-performing salespeople to high-potential territories to maximize revenue generation.

3. Route planning

Efficient route planning is crucial for sales reps to optimize their time and effectively visit customers within their territories. Territory mapping software can help plot the most efficient routes, considering traffic patterns, meeting schedules, and customer locations.

4. Performance tracking and analysis

Effective territory management involves monitoring key performance metrics and analyzing sales data within each territory. It helps businesses identify trends, evaluate sales rep performance, and make data-driven decisions for future territory optimizations.

Advantages of Sales Territory Planning Software

Sales territory mapping software revolutionizes the process of sales territory mapping, providing valuable tools and features that streamline and enhance the entire process. Let’s explore how this software aids in efficiently managing and optimizing sales territories.

1. Simplifies defining territories

With user-friendly interfaces and interactive mapping capabilities, businesses can easily outline boundaries based on geographic regions and sales potential. It eliminates manual calculations or guesswork, ensuring accurate and well-defined territories.

2. Facilitates the assignment of sales representatives

Considering factors like expertise, performance history, or customer relationships allows sales teams to allocate resources efficiently and ensure balanced workloads across territories. Each salesperson can remain focused on the right accounts and maximize their effectiveness.

3. Enables efficient route planning 

The software provides intelligent route optimization tools that consider variables like traffic patterns, customer locations, and meeting schedules. Sales reps can generate optimized routes with ease, saving time and fuel costs while ensuring timely and efficient visits to customers within their territories. 

4. Robust analytics and reporting capabilities

The software provides intelligent route optimization tools considering traffic patterns, customer locations, and meeting schedules. Sales reps can easily generate optimized routes, saving time and fuel costs while ensuring timely and efficient visits to customers within their territories.

Current Challenges in Sales Territory Mapping

Without the aid of sales territory mapping software, businesses face several challenges in effectively managing and optimizing their sales territories. Let’s explore some of these challenges:

sales territory mapping

1. Manual and time-consuming processes

Without dedicated software, businesses often rely on manual processes to define territories and assign sales representatives. This involves extensive data analysis, spreadsheet calculations, and time-consuming administrative tasks. The lack of automation can lead to errors, delays, and inefficiencies, consuming valuable time and resources.

2. Lack of visual representation

Mapping territories manually or using basic tools like physical maps or generic software limits the ability to visualize territories effectively. It can result in ambiguity, unclear boundaries, and difficulty comprehending the geographical distribution of accounts or prospects. Without a visual representation, analyzing territory characteristics and making informed decisions becomes challenging.

3. Inconsistent territory definitions 

Without standardized software to define territories, there is a risk of inconsistency in territory boundaries. Different interpretations or subjective decision-making may lead to overlapping territories or uneven distribution of accounts.

4. Limited visibility and collaboration

Manual territory mapping often lacks a centralized platform for storing and sharing territory information. It can result in limited visibility and hinder effective collaboration among team members. Sales reps may struggle to access up-to-date territory details or coordinate efforts, leading to missed opportunities.

5. Inefficient route planning

Planning efficient routes for sales visits becomes challenging without dedicated software. Sales reps may need to rely on their judgment or outdated information to determine the most optimal routes. 

6. Limited data analysis

Manual territory mapping often lacks robust data analysis capabilities. Analyzing sales performance, identifying trends, and making data-driven decisions becomes cumbersome and time-consuming. 

Bottom line

It is essential to choose a solution that helps you optimize your territories and provides the right data to coach your reps. Leveraging the power of a robust CRM integrated with your chosen mapping software will equip your sales teams with valuable insights, actionable information, and performance metrics. 

This combination will help you align territories effectively, track sales activities, and guide your reps towards achieving their goals. With the right data in your CRM, you can empower your sales teams to make informed decisions, drive productivity, and unlock their full potential in the competitive marketplace.

Talk to our data experts to learn more.


  • How do you map a sales territory?

Mapping a sales territory involves several steps. First, gather relevant data like customer locations and market demographics. Then, use a sales territory mapping software to plot this data on an interactive map. Analyze the data to identify patterns, concentrations, and gaps. 

  • What is sales mapping software?

Sales mapping software enables businesses to visualize and manage their sales territories. It combines mapping technology with data analysis to plot customer locations, sales data, and other relevant information on interactive maps.

  • What is a sales territory mapping system?

A sales territory mapping system is a comprehensive software solution designed specifically for managing sales territories. It includes data visualization, territory division and alignment, customer segmentation, and performance analysis.


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