Sales intelligence tools and customer relationship managers have different roles in supporting sales efforts.
Customer relationship managers are all about nurturing customer relationships and handling interactions, while sales intelligence tools offer valuable data insights to sales teams and leaders, helping them enhance sales performance.
With sales intelligence tools, you can tap into a wide range of data, like figuring out how buyers make decisions and how prospects behave at each stage of the buying process, tech tools preferred by potential leads, forecasting & creating a reliable sales pipeline, etc.
Ensure your sales representatives meet their quota by providing them with accurate data and high-quality prospecting lists.
Give your sales team the necessary sales intelligence tools to prospect with confidence and consistently boost revenue month after month.
What is a Sales Intelligence Tool?
Imagine having a personal assistant that knows everything about your customers and helps you make smarter sales decisions. That’s exactly what sales intelligence brings to the table.
By harnessing the power of data and advanced software, sales intelligence enables you to generate high-quality leads, define your ideal customer profile, and ensure your data is accurate and reliable. With sales intelligence on your side, you’ll have the insights and tools to supercharge your sales efforts and achieve remarkable results.
It’s like having a trusted ally that guides you toward success in the competitive world of sales.
A sales intelligence tool not only provides you with the latest information about your prospects and target market but also seamlessly integrates with your existing sales and marketing software.
It should be like a missing puzzle piece that effortlessly fits into your overall business intelligence strategy.
With the right sales intelligence solution, you’ll have all the insights and data you need to reach your prospects effectively and make informed sales decisions.
Top 10 Sales Intelligence Tools
1. Nektar
Nektar is one of a kind efficiency platform that automates all customer information and contact and brings them together, revealing insights that are normally not visible in CRMs.
Nektar’s sales intelligence system is a game-changer for sales leaders. It helps you connect with more active contacts by seamlessly managing conversations across multiple channels in one convenient platform. With unified contacts, buying group maps, and valuable insights on deal health and pipeline performance, you’ll have everything you need to sell smarter and achieve consistent sales success.
Features
| Feature | Description |
| Contact Automation | Bring together all the contacts into your CRM automatically |
| Pipeline Progression | Identify pipeline risks early before they become a threat |
| Rep Productivity | Scale revenue-winning patterns across teams |
| Pipeline Creation | Get complete visibility into all prospects stages and understand which deals are expected to close |
| Relationship Intelligence | Understand key stakeholders involved and get ideas of the fastest journey among stakeholders to close deals |
| Salesforce ROI | Plugs in the gaps in Salesforce CRM to bring together all the information to convert leads into ROI |
Pricing
Nektar’s pricing is flexible depending on the business and solutions requ
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is specifically built to help you find and connect with the people who matter most to your business on LinkedIn. With its advanced search and lead generation features, you can easily discover potential prospects based on specific criteria that are important to you. It’s a game-changer when it comes to expanding your network and building meaningful relationships.
| Feature | Description |
| Lead Recommendations | The tool provides personalized lead recommendations, suggesting potential prospects based on user preferences. |
| Advanced Search | LinkedIn Sales Navigator offers advanced search filters, enabling users to find prospects based on specific criteria. |
| InMail Messaging | Sales Navigator allows users to send direct messages (InMail) to prospects, even if they are not connected on LinkedIn. |
| Sales Insights and Alerts | Users receive real-time insights and alerts on key activities and updates from their saved leads and accounts. |
| Team Collaboration | Sales Navigator offers features for team collaboration, allowing sales teams to share and work together on leads and accounts. |
| CRM Integration | It integrates seamlessly with CRM platforms, enabling users to sync and manage their leads and contacts more efficiently. |
Pricing
LinkedIn Sales Navigator offers three different pricing editions to cater to various needs and budgets. Along with these options, they also provide a free trial so that users can experience the tool firsthand before making a commitment. To get specific pricing details for LinkedIn Sales Navigator, it’s best to reach out to the software provider directly.
3. Hubspot SalesHub
HubSpot Sales Hub is a comprehensive sales platform designed to help businesses streamline their sales processes, improve productivity, and close more deals. It offers a range of features and functionalities to enhance sales efficiency and effectiveness. Here is an overview of the features and description of HubSpot Sales Hub:
| Feature | Description |
| Sales Analytics | Gain valuable insights into your sales performance, track key metrics, and make data-driven decisions to optimize results. |
| Document Management | Store, organize, and share sales collateral and documents with ease, enabling efficient collaboration with your team. |
| Contact Management | Manage and organize your contacts in one centralized place, track interactions, and gain insights on your relationships. |
| Email Tracking | Track email opens, clicks, and engagement to understand customer interest and tailor your follow-up accordingly. |
| Sales Automation | Automate repetitive tasks, such as email sequences and deal creation, to save time and focus on high-value activities. |
| Deal Management | Keep track of your deals, stages, and progress in the sales pipeline to effectively manage and close sales opportunities. |
Pricing
| Package | Price |
| Free Hubspot CRM | $0 |
| Sales Hub Starter | $50 – 2 users per month |
| Sales Hub Professional | $500 – 5 users per month |
| Sales Hub Enterprise | $1200 – 10 users per month |
4. Chorus
Chorus is like having a super-smart teammate that helps businesses unlock valuable insights from their sales calls and meetings. With Chorus, you can record and transcribe your sales calls, so you never miss a crucial detail. It’s like having a virtual notetaker that captures everything for you.
| Feature | Description |
| Real-time Sales Coaching | Provide real-time guidance and feedback to sales reps during calls to improve their performance and increase win rates. |
| AI-powered Insights | Leverage artificial intelligence to detect sentiment, keywords, and important moments during conversations for deeper analysis. |
| Conversation Analysis | Analyze call recordings to gain insights into customer interactions, identify key trends, and coach sales representatives. |
| Call Recording | Automatically record and transcribe sales calls and meetings to capture important details and analyze conversations. |
| Analytics and Reporting | Access comprehensive analytics and reporting on call metrics, performance, and trends to identify areas for improvement. |
| Integration Capabilities | Seamlessly integrate with popular CRM and sales enablement tools to centralize data and streamline workflows. |
Pricing
Pricing for Chorus is available upon request, as it can vary based on factors such as the size of the organization and specific requirements. The Chorus team will work with you to determine the most suitable pricing plan and any available discounts or promotions.
5. Traq.ai
Traq.ai’s platform is powered by artificial intelligence that records and transcribes your calls and takes detailed notes. It analyzes every discussion to uncover objections, identify opportunities, and capture essential information.
| Feature | Description |
| Call recording | Effortlessly capture all the details of your sales calls without the need to take notes, allowing you to concentrate on the conversation. |
| Transcription | Traq.ai automatically transcribes all your calls, enabling you to quickly review them and identify the most important insights. |
| AI-powered analysis | By leveraging AI, Traq.ai examines your calls and recognizes significant takeaways, including objections, opportunities, and next steps. |
| Centralized deal intelligence storage | Conveniently retrieve all your call recordings, transcriptions, and insights from a single, centralized location whenever you require them. |
| Crystal-clear visibility into deals, pipelines, and coaching opportunities | Complete transparency into your deals, pipelines, and coaching prospects, empowering you to make more informed decisions and optimize your outcomes. |
Pricing
| Plan | Price |
| Free | $0 |
| Individual Monthly Plan | $30 – 1 user per month |
| Professional Monthly Plan | $60 – 1 user per month upto 500 users (14 day free-trial) |
| Enterprise Plan | Price upon request |
6. Winmo
Winmo is a sales intelligence platform that helps find suitable contacts and uncovera media opportunities. With Winmo’s comprehensive database of advertising and brand contacts, you’ll have all the inside information you need to make those important connections.
Winmo gives insights into media spend that exposes exactly where the opportunities lie. It helps identify new sales prospects and reach the right decision-makers.
| Feature | Description |
| Contact database | Winmo’s vast database consists of advertising and brand contacts’ details, such as their contact information, job titles, and social media profiles. |
| Media spend insights | Winmo reveals insightful media spend data, showcasing which brands advertise where and how much they invest. Stay ahead of the competition with real-time intelligence and make informed business decisions effortlessly. |
| Opportunity identification | With Winmo, sales professionals can uncover exciting new opportunities by discovering companies that are currently advertising or have plans to advertise. |
| Decision-maker targeting | Sales professionals can unlock the power of targeted outreach. It’s all about finding the right decision-makers and making meaningful connections. Get access to contact information and job titles of key decision-makers at advertising and brand companies, so you can reach out with confidence. |
| Deal closing | Gain valuable insights into media spend and uncover new opportunities to close more deals. With Winmo by your side, you’ll have the edge in understanding the market and finding those golden opportunities that lead to success. |
Pricing
Pricing for Winmo is available upon request. They offer a free-trial version which then offer a custom quote depending on the business requirement, features and goals of the business.
7. Datanyze
Datanyze is a sales intelligence software that assists businesses in identifying and targeting their ideal customers. It has a vast database and advanced analytics that offer valuable insights on technology usage, market trends, and competitor analysis.
| Feature | Description |
| Account Prioritization | Prioritize your target accounts based on their technology usage, firmographics, and buying signals. |
| Lead Generation | Find and qualify leads with precision using Datanyze’s advanced search filters and prospecting tools. |
| Competitor Monitoring | Stay ahead of the competition by tracking your competitors’ technology usage, market presence, and sales strategies. |
| Market Analysis | Gain valuable market insights with Datanyze’s data on industry trends, market share, and emerging technologies. |
| Technology Tracking | Datanyze tracks the technologies used by companies, giving you a clear understanding of their tech stack. |
| Data Enrichment | Enrich your existing data with additional firmographic and technographic information to improve targeting and personalization. |
| Salesforce Integration | Seamlessly integrate Datanyze with Salesforce for enhanced sales productivity and data management. |
| Email Finder | Quickly find email addresses of key decision-makers and contacts within target companies. |
Pricing
| Plan | Price |
| Nyze Lite | $0 |
| Nyze Pro | $55 per month |
| Custom | Available upon request |
8. Apollo
Apollo is a comprehensive sales engagement platform designed to help businesses streamline their sales processes and accelerate revenue growth. With a wide range of features and functionalities, Apollo empowers sales teams to prospect, engage, and close deals more effectively.
| Feature | Description |
| Sales Engagement | Track and manage your sales activities, including calls, emails, and meetings, within the Apollo platform. |
| Email Automation | Automate and personalize your email outreach with Apollo’s email automation capabilities, saving time and effort. |
| Contact Database | Access Apollo’s extensive contact database with millions of verified B2B contacts for targeted prospecting. |
| CRM Integration | Seamlessly integrate Apollo with popular CRM systems like Salesforce, HubSpot, and others for data synchronization. |
| Team Collaboration | Collaborate with your team members, share insights, and coordinate sales efforts within the Apollo platform. |
| Account Management | Manage and nurture your key accounts effectively by tracking their activities, engagement, and progress in the sales cycle. |
| Sales Cadences | Create and execute sales cadences, a series of targeted touchpoints, to engage prospects and move them through the sales funnel. |
| Lead Scoring | Identify and prioritize high-value leads with Apollo’s lead scoring algorithms based on engagement and fit criteria. |
| Sales Analytics | Gain insights into your sales performance and track key metrics with Apollo’s advanced analytics and reporting tools. |
Pricing
| Plan | Price |
| Free | $0 |
| Basic | $49/month/user |
| Professional | $99/month/user |
| Organization | $79/month/user |
9. Demandbase One
Demandbase is an account-based marketing platform that helps businesses identify, engage, and convert high-value target accounts. With a suite of advanced features and capabilities, Demandbase enables marketers to personalize their marketing efforts and drive revenue growth.
| Feature | Description |
| Account-Based Analytics | Gain actionable insights into account engagement, campaign performance, and revenue impact through comprehensive analytics. |
| Advertising | Run targeted advertising campaigns to engage and convert key accounts, leveraging account-specific data and insights. |
| Intent Monitoring | Monitor online behavior and intent signals to identify accounts that are actively researching or showing buying intent. |
| Personalization | Deliver personalized experiences across various marketing channels, including websites, emails, and advertising campaigns. |
| Account Identification | Identify and prioritize target accounts based on firmographic and behavioral data, allowing for precise targeting. |
| Campaign Orchestration | Orchestrate account-based marketing campaigns across multiple channels, ensuring consistent and coordinated messaging. |
| Visitor Identification | Identify and track anonymous website visitors to gain insights into account interest and engagement. |
| CRM Integration | Integrate with popular CRM systems like Salesforce, allowing for seamless data synchronization and enhanced account visibility. |
| Sales Alignment | Align sales and marketing efforts by providing account-level insights and intelligence to sales teams for effective outreach. |
Pricing
Pricing for Demandbase is typically based on the specific needs and requirements of each business, and they offer customized pricing packages tailored to individual customer needs.
10. 6Sense
6sense is an innovative account-based orchestration platform that empowers B2B marketing and sales teams to identify, engage, and convert high-potential prospects. By leveraging advanced AI and big data analytics, 6sense provides actionable insights and predictive intelligence to drive revenue growth.
| Feature | Description |
| Intent Monitoring | Track and analyze buyer intent signals to identify accounts showing active interest and engage them at the right time. |
| Personalization | Deliver hyper-personalized experiences across marketing channels by tailoring content and messaging to individual accounts. |
| Predictive Scoring | Utilize AI-driven predictive models to score accounts and prioritize leads based on their likelihood to convert. |
| Account Identification | Identify and prioritize target accounts based on intent data, firmographics, and buying stage indicators. |
| CRM Integration | Seamlessly integrate with popular CRM systems to ensure data synchronization and enable a unified view of account activity. |
| Revenue Analytics | Gain comprehensive visibility into campaign performance, pipeline acceleration, and revenue impact with detailed analytics. |
| Campaign Orchestration | Orchestrate targeted, account-based marketing campaigns across multiple channels for a cohesive and integrated approach. |
| Sales Enablement | Equip sales teams with account-level insights and recommendations to improve outreach effectiveness and win rates. |
Pricing
Pricing for 6sense is typically based on the specific needs and requirements of each business, and they offer customized pricing packages tailored to individual customer needs.
11. Cognism
Cognism is a sales intelligence and lead generation platform that helps businesses find and engage with their ideal customers. It combines AI technology and human data research to provide accurate and up-to-date contact information, company insights, and market intelligence.
| Feature | Description |
| Sales Engagement | Streamline your sales outreach with email automation, personalized messaging, and activity tracking. |
| Data Compliance | Ensure compliance with data protection regulations by accessing reliable and GDPR-compliant contact information. |
| Company Profiling | Gain deep insights into target companies, including financial data, employee count, technology usage, and more. |
| Contact Enrichment | Enhance your existing lead data by appending accurate contact information, including email addresses and phone numbers. |
| Prospect Search | Find your target prospects using advanced search filters, such as industry, job title, company size, and location. |
| Analytics and Reports | Measure and analyze your sales performance with in-depth analytics, dashboards, and reporting capabilities. |
| CRM Integration | Seamlessly integrate with popular CRM systems to sync data and enhance your sales processes. |
| Intent Data | Leverage real-time buyer intent signals to identify prospects who are actively researching products or services. |
Pricing
Cognism offers various pricing packages tailored to different business needs, and they can provide customized pricing based on your specific requirements.
Conclusion
Sales intelligence tools are game-changers, offering a wide range of benefits tailored to your needs. Whether it’s finding email addresses or streamlining your entire sales process, the right stack can work wonders for your team.
Imagine spending less time researching and more time connecting with and closing those promising leads. Get ready to supercharge your sales game with the perfect sales intelligence stack for your business.
Take the burden off your sales reps and boost their productivity by eliminating the need for manual CRM data entry with Nektar. Empower your sales teams with accurate and comprehensive data in your CRM, allowing them to gain valuable insights into deals and pipeline. Say goodbye to data hassles and equip your reps with the tools they need to excel in their sales efforts.
