dirty data
CRM | First-Party Data

8 Types of Dirty Data That’s Sitting in Your CRM

By Nektar Team
One of the most significant sources of business cost is dirty data – a towering $13 million on average, per year.  And it’s not just the financial impact.  With dirty data, your reps have difficulty tracking the lead’s source. They lose precious time and face the brunt of lower productivity. Not only this, it also…

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