The Power of a First-Party Data Strategy
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The Power of a First-Party Data Strategy

ByBhaswati B

A lot of businesses have been relying on third-party data for years to target their buyers.  However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…

Siloed data across revenue teams hinder revenue growth

Siloed data across revenue teams hinder revenue growth

ByAbhijeet Vijayvergiya

In most companies data is organized at a team level and one team cannot access the data or sources of the other team. For example, the marketing team gathers the intent data for a prospect based on the marketing campaigns they run, while the sales team captures the data on how this prospect is transformed…

Building a GTM Team for Predictable Revenue Growth
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Building a GTM Team for Predictable Revenue Growth

ByAbhijeet Vijayvergiya

One of the most popular questions I get from early-stage B2B SaaS founders and sales leaders is “How to build a Go To Market or GTM team that delivers high growth rates”. The keyword I often find missing in the above question is “predictable”. Unfortunately, a lot of SaaS businesses struggle with lumpy phases of…

Revenue leader’s guide to successful board meetings!
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Revenue leader’s guide to successful board meetings!

ByPrachi Goyal

It’s quite common for sales leaders to get invited to board meetings. So, what do you do when called in to present your sales strategy and report card to the board? At Nektar.ai, we spoke to 72 professionals who have been Board members, VP Sales, Founders and CEOs and asked them this very same question. This…