What is CRM Data Leakage?
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What is CRM Data Leakage?

It’s routine to check in on your pipeline and team performance in the CRM everyday. But did you ever stop to second guess if the data that facilitates crucial sales decisions is really all that reliable?  Your sales data determines your team’s daily course of action on every account, powers forecasts, and in turn upholds…

Addressing Revenue Leakage: Pivot From Growth to Efficiency
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Addressing Revenue Leakage: Pivot From Growth to Efficiency

The “growth at all costs” mantra of the last few years gave rise to the “shiny object syndrome” in tech investment. With cheap capital and easy funding, organizations kept adding tools to their tech stack to address a plethora of problems they faced. This towering tech stack soon turned into a primary source of revenue…

How to Drive Sales and Marketing Alignment With Unified Data

How to Drive Sales and Marketing Alignment With Unified Data

Sales and marketing alignment is a huge ongoing problem. 9 in 10 sales and marketing professionals say they’re misaligned. That’s worrying, particularly in a fast-moving business environment.  Since sales and marketing performances are measured differently, both teams use different approaches and systems, create disjointed content, maintain a passive relationship, and set disconnected goals. All of…

July 2022 Product Release Blog
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July 2022 Product Release Blog

We’re patting ourselves on the back today because this is our very first product release blog. What it means is that you will learn about our latest product developments (and improvements) that enhance your Nektar experience—presenting our July 2022 product updates to you! SPOTLIGHT Deal Alerts to increase proactive hustle When you log into Nektar’s…

10 Ways Enriched CRM Data Improves Sales Productivity
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10 Ways Enriched CRM Data Improves Sales Productivity

CRM – the most potent tool in a salesperson’s arsenal. With growing digitization, it’s bound to get better and stronger. The reality, though, is far from it!  According to Dun & Bradstreet: The impact on sales reps is terrible. They’re left combing through multiple tools to extract one gem of insight for just one deal….

How to Navigate the Downturn With Accurate Revenue Data
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How to Navigate the Downturn With Accurate Revenue Data

“No one can predict how bad the economy will get, but things don’t look good.” This was the first point in the email sent out by the top start-up accelerator Y Combinator to its founders in May 2022. Y Combinator isn’t the only one publishing a “black swan” event memo for its portfolio companies.  All…

Increase Win Rates and Drive Revenue With Artificial Intelligence in Sales
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Increase Win Rates and Drive Revenue With Artificial Intelligence in Sales

An alarming number of reps are missing their quota as B2B selling gets more complex. How can revenue leaders achieve higher win rates in such a scenario? The answer lies in adopting artificial intelligence in sales. AI-based guided selling can transform win rates and close more deals than ever before. Now is the time to…