Reasons Behind Low B2B Conversion Rate of 1.1%(Video + Transcript)
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Reasons Behind Low B2B Conversion Rate of 1.1%(Video + Transcript)

ByBhaswati B

With companies like Salesforce witnessing astronomical growth of $251 billion in 2021 and venture capital flowing into the space for incumbents, it seems like a great time to be in SaaS. While this is true, the reality is that the B2B conversion rate for sales in SaaS is as low as 1.1%.  Knowing the reasons for this low…

Growing Beyond $1M ARR: Mistakes to Avoid in the Valley of Death
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Growing Beyond $1M ARR: Mistakes to Avoid in the Valley of Death

ByBhaswati B

If you are a SaaS business that has crossed the $1m ARR mark, congratulations! You belong to a group of <1% of businesses that manage to reach this number. A bigger challenge lies ahead in the form of the valley of death. Only 4% of SaaS companies reach $1 million in revenue, and only 0.4% make it to $10…

The 5 Biggest Mistakes to Avoid in Your Sales Playbook
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The 5 Biggest Mistakes to Avoid in Your Sales Playbook

ByBhaswati B

Founders, make notes. We are here to share the biggest mistakes that are made while devising a sales playbook. A sales playbook is the holy grail that gives an end-to-end view of your sales process – from hiring and onboarding your sales team, executing your sales motion to scaling it. Your rockstar performers already have…

10 Key Traits to Look Out For in Your Next Sales Representative
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10 Key Traits to Look Out For in Your Next Sales Representative

ByBhaswati B

When it comes to recruiting a sales representative, traits trump competencies.  Traits are unique characteristics in a rep’s personality. Competencies or skills can be developed over time through training, mentoring or coaching. However, the right traits take long periods of time to develop, and training or coaching might have very limited impact in enhancing them. …

8 Airtight Tips for Your Sales Meetings
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8 Airtight Tips for Your Sales Meetings

ByPrachi Goyal

Sales meetings are important to align, coach and motivate your team. However, incorrect cadence and inefficient activities create a negative perception within the team and it is not considered as an important tool for team success. Consider using the below mentioned tips to focus on what matters and help everyone stay productive. 1. Enforce a…

The Power of a First-Party Data Strategy
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The Power of a First-Party Data Strategy

ByBhaswati B

A lot of businesses have been relying on third-party data for years to target their buyers.  However, changes in data collection methods, an increase in privacy regulations and a move to a cookie-less world is forcing businesses to move away from reliance on third-party data. This has shifted the focus to first-party data and its significance in…